Marketing and Business Planning Analyst I

Posted 3 Days Ago
Be an Early Applicant
Novi, MI, USA
In-Office
Entry level
Automotive
The Role
Develop sales and business acquisition plans for North and South America using SAP and ERP systems. Analyze marketing metrics, market intelligence, competitors, customer needs, industry trends, and political-economic factors. Build performance dashboards, maintain OEM and product databases, support strategic decision-making, and prepare executive reports. Coordinate sales planning with U.S. account managers, Finance, and Korean headquarters. Validate sales recognition requests and review customer contracts for pricing, timing, and compliance.
Summary Generated by Built In

HL Mando America Corporation has an opening for the position of Marketing & Business Planning Analyst I (Ref# MBPAI818SK).


Work Location: 29930 Hudson Dr. Novi, MI 48377.

 Position requires 5% domestic & international travel.


Job Duties: Establish Midterm Sales Plan and support Sales Plans for North and South America via SAP, including updating/uploading forecast database to generate monthly and yearly expected sales revenue that are used for global financial reports. Develop and strategically define yearly target business acquisition plan to win new business orders from major OEMs for continuous revenue growth in North America based on Sales Plan. Analyze marketing metrics for identifying effect/cause relationships between financial outcomes and marketing actions to raise profitability. Work with HQ counterparts in Korea for sales planning and acquisition targeting, acting as a bridge between U.S. Account Managers and Korean management. Conduct market research for determining brand perceptions, understanding customer needs, evaluating market penetration, and analyzing competitors. Manage company database, including OEM and Program/Product information, in ERP and SAP for seamless connectivity among Sales & Marketing company systems. Build marketing dashboards, which visualize fundamental performance indicators. Complete competitive analysis for maintaining the company competitor advantages. Integrate market research information with company system to develop new opportunities. Collect market information about customer activities, industry trends and political economic issues in North America and the world to distribute on a daily basis. Analyze market intelligence to provide guidance in company’s strategic decision-making process and to prepare various reports for HQ and NA office management/executive meetings. Conduct industry analysis: Technological, Social, Political, and Economical for market intelligence reports sent directly to Chief Management Officer in Global Sales & Marketing Center in Korea. Monitor and track press releases and news about competitors and customers’ status that would affect HL Mando business. Evaluate and approve additional sales recognition requests by validating data accuracy, program timing, and contract compliance. Partner with Finance and Sales to reconcile recognized sales with actual customer shipments, pricing structures, and contractual terms. Review customer contracts—pricing, indexation, commercial terms—to ensure alignment between negotiated agreements and internal systems.


Requirements: Bachelor’s degree or foreign academic equivalent in Business, Economics, Marketing, or a related field. 40hrs/week.


Application Instructions: To apply, please MAIL resume to the following address, ensuring to indicate the position reference code (Ref# MBPAI818SK) for which you are applying. Mail to: HL Mando America Corporation, Attn: LiAnne McWherter, HR Generalist, 29930 Hudson Dr, Novi, MI 48377.

Skills Required

  • Bachelor’s degree or foreign academic equivalent in Business, Economics, Marketing, or a related field
  • Ability to work 40 hours per week
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The Company
HQ: Opelika, AL
70 Employees

What We Do

At HL Mando, we’re driven by innovation and the spirit of continuous improvement. We design and produce high-quality brake, steering, and suspension systems at our U.S. operations in Alabama, Georgia, and Michigan. In 2025, GM recognized HL Mando as a 2024 Supplier of the Year, our fifth consecutive and eleventh overall award. This honor showcases our dedication to excellence, innovation, and sustainable solutions. Join HL Mando and help shape the future of mobility!

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