Marketing and Brand Manager (Remote)

Reposted 8 Days Ago
Be an Early Applicant
Hiring Remotely in Cebu City, Cebu, Central Visayas
In-Office or Remote
Mid level
Legal Tech • Software
The Role
Responsible for driving online lead generation through diverse marketing channels and optimizing campaigns for performance and growth.
Summary Generated by Built In

As Marketing & Brand Manager/ Sr. Retention & Direct Response Manager, you will be responsible for driving online lead generation through both traditional and non-traditional marketing channels, including TV, radio, podcasting, influencer marketing, and social media. This is a hands-on role, where you will identify, test, and optimize new campaigns that expand our reach into untapped markets.

We’re looking for someone who will thrive in building and experimenting with marketing strategies that go beyond the usual playbook. If you love testing new channels, analyzing results, and scaling high-performing campaigns, this role is for you.

Your responsibilities include:

  • Launching and managing lead generation campaigns in TV, radio, podcasts, influencer marketing, digital billboards, social media, and AI assisted voice channels.
  • Continuously testing new marketing channels, analyzing data to refine strategies
  • Developing and executing innovative growth-focused marketing plans
  • Optimizing campaign performance using A/B testing, audience targeting, and conversion tracking
  • Working cross-functionally to align marketing efforts with business goals
  • Staying ahead of industry trends to identify new opportunities for expansion
  • Managing budgets, track ROI, and report on campaign success

Requirements
  • Proven experience in online lead generation or sales with a focus on direct response campaign measurement using both traditional and non-traditional channels.
  • Strong background in performance marketing, data analysis, and campaign testing.
  • A hands-on, test-and-learn mindset with the ability to move quickly.
  • Experience managing marketing budgets and driving ROI.
  • Excellent communication and leadership skills.

We’re looking for someone who is:

  • Proactive, adaptable, and flexible in a dynamic environment
  • Professional and dedicated to excellence
  • Willing to go the extra mile to achieve exceptional results
  • A strong team player who thrives in collaboration
  • Committed to continuous improvement and open to experimenting with new approaches

At LegalMatch Philippines, we offer a dynamic and innovative environment where you can grow and make a real impact in legal tech. Join our team, collaborate with passionate individuals, and take the next step in your career. Apply today!

Top Skills

AI
Direct Response Marketing
Influencer Marketing
Social Media
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The Company
HQ: Reno, NV
246 Employees
Year Founded: 1999

What We Do

LegalMatch was established in 1999 as a free, Web-based exchange to help individuals and small businesses make educated decisions when choosing a lawyer. Today, LegalMatch is the industry leader in legal marketing through our attorney/client matching services and is the best way to find the right lawyer. We are the premier marketing partner providing Legal Marketing Services for the solo and small firm attorney. Powered by leaders in engineering, law, membership services, marketing and administration, LegalMatch operates in all 50 states, and has developed a comprehensive team of legal marketing specialists that serve both consumers and the legal profession. The company is based in San Francisco, CA with offices in Austin, TX, Las Vegas, NV, and Reno, NV.

"LegalMatch helps clients find the right attorney and attorneys effectively market their practice."​

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