Marketing Analytics Specialist

Posted 20 Hours Ago
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Henley, South Somerset, Somerset, England
1-3 Years Experience
Fintech
The Role
The Marketing Analytics Specialist will collaborate with marketing and digital teams to define analytics frameworks, support decision systems, and capture performance metrics for digital marketing initiatives. The role requires working with imperfect data, generating actionable insights, and validating measurement approaches, emphasizing problem-solving and teamwork.
Summary Generated by Built In

As one of the world’s leading asset managers, Invesco is dedicated to helping investors worldwide achieve their financial objectives. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world.

If you're looking for challenging work, smart colleagues, and a global employer with a social conscience, come explore your potential at Invesco. Make a difference every day!

Job Description

We have an outstanding benefits package which includes: 

  • Company-provided healthcare 

  • A competitive annual leave allowance 

  • Flexible working options, including hybrid working arrangements  

  • Generous pension provisions 

  • Income protection 

  • Health and wellness benefits 

  • Volunteering days 

  • Enhanced parental leave 

  • Life insurance 

What we are looking for: 

  • Work with the Senior Manager of Marketing Analytics and collaborate with marketing partners and digital team to define and develop differentiating go to market analytics features and frameworks

  • Work with ambiguity (e.g. imperfect data, loosely defined concepts, ideas, or goals) and translating these into more tangible outputs

  • Generate insights about the efficiency and effectiveness of digital marketing efforts and help refine them accordingly

  • Provide performance monitoring of decision systems and statistical models

  • Capture metrics on business outcomes (particularly those related to new capabilities) that are accurate, relevant, logical, and honest. Validate measurement approaches with the analytics team

  • Utilise business and technical requirements for KPI measurement and evaluation of campaign success

  • Help to uncover any incremental data engineering and feature engineering capabilities required to support customer centric analytics and visualisation

  • Exhibit problem-solving skills and the ability to work well in a team environment, prioritise work, analyse interdependencies, and deliver against deadlines

What you can bring: 

  • Eexperience working with/interpreting predictive model outputs and guiding activation activities in a corporate or consulting setting, preferable in a B2C or customer centric environment

  • Experience socialising complex information to non-specialist audience across all levels of seniority

  • Experience working in B2B marketing considered an asset

  • Strong knowledge of Adobe Analytics is essential

  • Familiarity with statistical data analysis

  • Strong knowledge of data management tools (Alteryx, Google Cloud Platform, Medallia)

  • Intermediate SQL knowledge – e.g. case statements, self joins

  • Comfortable in using data visualization tools (Data Studio, Adobe Workspace, Power BI, Tableau, and Datorama)

  • Strong knowledge of media math and KPIs

  • Strong knowledge of Adobe Analytics

  • Undergraduate or advanced degree in a quantitative field considered an asset (i.e. Statistics, Mathematics, Econometrics, Business Communications) 

  • Certificate program in digital analytics will also be considered

  • Strong academic qualifications, including understanding/coursework in database management or equivalent work experience would be considered an asset

  • Intellectual curiosity, along with problem-solving and quantitative skills, including the ability to disaggregate issues, identify root causes and recommend solutions

  • Outstanding communication and influencing skills

  • Ability to work in agile, test & learn, and iterative environment

Disability Confident Scheme 

Applicants who opt in to the Disability Confident Scheme and meet the ‘minimum criteria’ for the role will be offered an interview. We are committed to providing an inclusive recruitment process for all candidates who make an application. By opting-in to this scheme, applicants will be disclosing that they have a disability solely for the purpose of the Disability Confident Scheme.  

 

The Disability Confident Scheme only guarantees an interview – it does not automatically mean that applicants interviewed will gain employment with Invesco at that time. 

 

To apply through the Disability Confident Scheme, you’ll need to firstly ensure you have applied for the role via our external careers page. Following this, you’ll need to email us at [email protected] confirming your wish to opt-in, alongside your contact details and the title of the role you wish to apply for.  

Full Time / Part Time

Full time

Worker Type

Employee

Job Exempt (Yes / No)

NoWorkplace Model


At Invesco, our workplace model supports our culture and meets the needs of our clients while providing flexibility our employees value. As a full-time employee, compliance with the workplace policy means working with your direct manager to create a schedule where you will work in your designated office at least three days a week, with two days working outside an Invesco office. 

If this sounds like you, we’d love to hear from you! We want all of our candidates to shine during the application and selection process, so if you need any adjustments to be made, please send an e-mail to [email protected]. Please include your name, the job you are interested in, and the type of adjustment you need (for example; breaks during your interview, remote interviews, additional time for assessments or other required adjustments)

We promote a working environment that welcomes everyone and creates inclusive teams, celebrates difference and encourages everyone to be themselves at work.

Our commitment to the community and environmental, social and governance investing:
We partner with charitable organisations globally to make an impact in the communities where we live and work. Our people are encouraged to support the charities they feel most passionate about. We are also committed to environmental, social and governance (ESG) investing. We serve our clients in this space as a trusted partner both on specific responsible investment product strategies as well as part of our commitment to deliver a superior investment experience. 

Recruitment Agencies: 
Invesco has an in-house recruitment team, which focuses on sourcing great candidates directly. Invesco will not accept unsolicited resumes from agency or search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired. When we do use agencies, we have a PSL in place, so please do not contact hiring managers directly.

Regulatory:
This position may fall in-scope of one or multiple regimes/directives.

Top Skills

SQL
The Company
Atlanta, Georgia
4,700 Employees
On-site Workplace

What We Do

Invesco is an independent investment management firm delivering an investment experience designed to help people get more out of life.

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