The Role
As a Marketing Analyst, you'll analyze marketing data to enhance strategy and campaign performance, collaborating with multiple teams for insight dissemination.
Summary Generated by Built In
About TATC:
We are a group of pan-African businesses working together to solve the talent gap in Africa with unique, home-grown solutions.
Our vision is to be Africa's solution to bridging the talent gap.
Our brands include BrighterMonday Kenya, BrighterMonday Uganda, Jobberman Nigeria, and Jobberman Ghana.
About BrighterMonday Uganda:
We are Uganda’s leading tech-enabled career development and recruitment platform, connecting qualified job seekers with verified employers.
Our vision is to be the leading source of talent in our markets by providing a platform that simplifies job search and talent acquisition.
We offer online career development support, training services, and personalised HR solutions for job seekers and employers.
Position Summary:
As the Marketing Analyst, you will play a key role in strengthening our marketing performance through data-driven insights. Your day-to-day focus will be collecting, analysing, and reporting on critical marketing data to guide strategic decisions, optimise campaigns, and ensure that all marketing initiatives deliver high-impact results.
You will work closely with cross-functional teams to provide clear, actionable insights, enhancing our ability to meet company goals and serve our customers effectively.
Key Responsibilities:
- Collect, organise, and interpret data from various marketing channels (digital, social, traditional) to measure effectiveness of campaigns and initiatives.
- Develop and maintain regular reports and dashboards to track KPIs, marketing performance, and ROI across all channels.
- Provide data-driven recommendations for optimising marketing strategies, budget allocation, and resource utilisation.
- Collaborate with cross-functional teams (sales, product, business intelligence) to align data analysis with broader organisational objectives.
- Monitor market trends, competitor activities, and industry developments to identify growth opportunities.
- Conduct in-depth customer and audience analyses to inform targeting strategies and improve lead generation.
- Work with marketing managers and stakeholders to support campaign planning with data insights, forecasts, and scenario analyses.
- Ensure data accuracy and integrity by implementing the best data collection and management practices.
- Present clear, concise findings to stakeholders, translating complex data into actionable recommendations.
Collaboration:
Reporting into: Head of Marketing, BrighterMonday Uganda
Other Key Stakeholders:
- Head of Marketing, BrighterMonday Uganda
- BrighterMonday Uganda Marketing Team
- Pan-African Marketing Team
- Business Intelligence Team
- Partnerships Team
- Product Team
- Sales Team
- CX Team
- Finance Team
Requirements
Qualifications and Skills:
- Bachelor’s degree in Marketing, Business Analytics, Statistics, or a related field.
- Proven experience in data analysis, reporting, and delivering insights—ideally in a marketing or digital-focused environment.
- Proficiency with analytics tools (e.g. Google Analytics, Excel, BI dashboards) and familiarity with CRM systems and marketing automation platforms.
- Strong analytical, problem-solving, and critical-thinking abilities.
- Excellent written and verbal communication skills—capable of presenting findings to technical and non-technical audiences.
- Ability to manage multiple projects and deadlines in a fast-paced, high-growth setting.
- Keen understanding of digital marketing metrics, including SEO, SEM, social media, and email marketing performance.
- A detail-oriented approach, ensuring accuracy and data integrity in all reports.
Suppose you are a data-savvy professional passionate about unearthing insights, influencing strategic marketing decisions, and driving measurable business results. We encourage you to apply for this role.
Skills Required
- Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field.
- Proven experience in data analysis, reporting, and delivering insights in a marketing or digital-focused environment.
- Proficiency with analytics tools such as Google Analytics, Excel, and BI dashboards.
- Strong analytical, problem-solving, and critical-thinking abilities.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and deadlines in a fast-paced setting.
- Understanding of digital marketing metrics such as SEO, SEM, and social media performance.
- Attention to detail ensuring accuracy and data integrity in reports.
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The Company
What We Do
BrighterMonday Uganda is Uganda's leading career development and recruitment solutions company, connecting qualified job seekers with verified employers, and operating as an HR services platform.
