Marketing Analyst

Posted 7 Days Ago
Norfolk, VA
In-Office
Junior
Fintech • Financial Services
The Role
The Marketing Analyst will support digital analytics, optimize campaigns, conduct data analysis, and develop reporting dashboards. Responsibilities include monitoring campaign performance and ensuring compliance with policies.
Summary Generated by Built In

We invite you to explore a future with us at PRA Group, a diverse and growing company that has a tangible impact on the global economy.

Position Summary: 

Support a strategic roadmap collaborating with other parts of the enterprise to meet Digital Analytics’ short and long-term goals as well as understand behavior that will drive campaigns and testing. Support the design, execution and optimization of customer engagement campaigns and communication journeys.
HYBRID role based at our Norfolk, VA Headquarters (3 days onsite / 2 days remote).

Key Responsibilities (other duties may be assigned):

  • Data analysis & reporting using SQL, Python, and other querying tools
  • Conduct analysis on marketing campaign performance and business impact; identify areas of opportunity for segmentation improvements and process changes.
  • Enhance the monitoring and control mechanisms to Digital-owned processes to ensure we maintain compliance with policies and procedures.
  • Maintain Policy and Procedure documentation along with change management and testing documentation as required.
  • Dig into data and raw information through statistical analysis to discover trends and patterns that can be used to extract valuable business insights
  • Participate in ad-hoc analyst tasks in addition to day-to-day process execution tasks.
  • Maintain and oversee the performance of champion / challenger testing processes as it relates to existing activities or other alternative strategies being developed.
  • Build and maintain Power BI dashboards for showing activity performance as it relates to strategy processes being maintained by the department.
  • Leverage the power of SAS Customer Intelligence 360 to drive targeted, personalized, and effective outbound communication campaigns
  • Collaborate with cross-functional teams to understand business requirements and translate them into effective technical solutions using the features and capabilities of SAS Customer Intelligence 360
  • Understand data structures across different platforms to help refine new data requirements
  • Identify issues and process improvement opportunities and work with other areas of the business to analyze, report and resolve discrepancies (including taking ownership of actions/projects where appropriate)
  • Partner with compliance to ensure processes are aligned with regulatory and risk mitigation criteria.
  • Identifying and capitalizing on improvement opportunities
  • Other duties as assigned

Professional Experience/Qualifications:

  • Bachelor’s Degree required, and a minimum of 2-4 years related experience and/or training; or equivalent combination of education and experience preferred
  • Analytical problem-solving skills
  • Ability to complete basic business problem solving task assigned
  • Ability to interpret data, identify trends, and report data findings
  • Intermediate level of analytics autonomy and independence.
  • Project implementation focus. Capable of project day to day oversight on task needed to execute.
  • Must have effective organizational, time-management and high attention to detail skills.
  • Strong data analysis capability with technical knowledge
  • Ability to write SQL & Python code for intermediate query level functioning
  • Experience with PowerBI or other data visualization tools
  • Data Mining/Preparation Skills
    • Ability to mine, clean, and manage large data sets and troubleshoot data issues identified
    • Knowledge of data preparation methods: handling of missing data and general imputation
    • Strong Microsoft Excel skills (charts/graphs/formulas/macros)
  • Experience with SAS Customer Intelligence 360 solution or other campaign management systems is a plus but not required   

All qualified applicants will receive consideration for employment regardless of age, race, color, sex, gender, religion, national origin, physical or mental disability, citizenship, or any other classes recognized by state or local law or any other characteristic protected under applicable federal, state or local law. We are a drug free workplace.

To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status.

Top Skills

Power BI
Python
Sas Customer Intelligence 360
SQL
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The Company
HQ: Norfolk, VA
1,720 Employees
Year Founded: 1996

What We Do

As a global leader in acquiring and collecting nonperforming loans, PRA Group returns capital to banks and other creditors to help expand financial services for consumers. With thousands of employees worldwide, PRA Group companies collaborate with customers to help them resolve their debt and provide a broad range of additional revenue and recovery services to business clients.

Our employees around the world play a key role in shaping our identity. By doing things the right way for the right reasons, treating others with fairness and respect, and valuing diversity and inclusion, our employees will sustain us into the future. Our company culture is the foundation for everything we do.

Since our founding, we have been focused on making a difference. We make it a priority to strengthen the communities where we work and live. Our employees support the mission in both time and money. To enhance that generosity, we match their contributions and we honor their civic spirit with paid time off to participate in Volunteer Days.

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