The Role
The Marketing Analyst analyzes performance, identifies issues, provides insights for marketing strategies, and supports cross-functional teams for product launches.
Summary Generated by Built In
About PayJoy
PayJoy is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
The Marketing Analyst is responsible for supporting new product launches by analyzing performance, identifying friction points, and providing actionable insights to drive marketing strategies, while delivering analytical expertise and operational support to the Marketing Manager and cross-functional teams.
Key Responsibilities
- Support the detection and tracking of issues, bugs, customer pain points, and operational gaps that impact marketing performance or user experience.
- Provide data-driven recommendations to guide the prioritization of marketing improvements and cross-functional initiatives.
- Conduct user, market, and performance research, synthesizing insights from dashboards, customer feedback, surveys, and experiments (A/B tests).
- Analyze customer behavior and operational processes, identifying opportunities to streamline communication and improve customer understanding.
- Assist in initiatives aimed at reducing card declines, providing analytical support and insights for the Fraud, Risk, and Marketing teams.
- Prepare reports, dashboards, and performance summaries to support decision-making for the Marketing Manager and leadership.
- Collaborate closely with Product, CX, Insights, and Risk teams, ensuring alignment and visibility on customer trends and issues.
- Maintain updated FAQs on the app and website for all products and countries.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Data Analysis, Economics, or a related field.
- 2–4 years of experience in Marketing Analytics, Growth, CRM, or Business Intelligence.
- Strong analytical skills with experience using BI tools, building dashboards, monitoring KPIs, and performing funnel analysis.
- Ability to translate data into actionable insights to support marketing strategies and decision-making.
- Familiarity with marketing funnels, customer segmentation, lifecycle marketing, and experimentation methodologies.
- Experience with CRM platforms, marketing automation tools, Zendesk, and chatbot solutions.
- Intermediate SQL skills, including joins, basic CTEs, case when, aggregations, and table manipulation.
- Excellent communication skills and the ability to collaborate effectively in cross-functional environments.
Benefits
- Local benefits depending on the country of hire
- Company-funded health insurance for employee and immediate family
- Company-funded employee life and disability insurance
- Paid vacation days, unlimited sick leave
- $2,000 USD annual Co-working travel perk
- $2,000 USD annual Professional Development perk
- Phone finance, headphone benefit, home office equipment allowance and wellness perks
- Catered lunches
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
PayJoy Principles
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening
Top Skills
Bi Tools
Crm Platforms
Marketing Automation Tools
SQL
Zendesk
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The Company
What We Do
PayJoy's mission is to deliver access to credit to the next billion people in emerging markets worldwide. Our unique mobile security technology gives customers the ability to afford their first smartphone on credit, using the phone itself as collateral, and then provides further access to credit to help weather life's unexpected financial surprises and climb the ladder of economic well-being. Founded in 2015, today PayJoy has reached millions of customers in a dozen countries around the globe, including Mexico, Brazil, Colombia, India, Kenya, and South Africa, and is on a strong growth path with support from major industry partners to bring credit to the next billion emerging consumers.
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