Responsibilities
- Gather, process, and interpret data from digital and social platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
- Develop regular and ad hoc reports to assess campaign performance against KPIs.
- Use tools like Brandwatch, Sprout Social, or similar platforms to monitor online conversations.
- Analyze sentiment, trends, and audience behavior to provide actionable insights.
- Research and identify emerging trends in social media and digital marketing to inform strategy.
- Build and maintain visually engaging dashboards that effectively communicate data insights to both internal and client-facing stakeholders.
- Work closely with account managers, content creators, and strategy teams to ensure data-driven decision-making in all phases of campaign planning and execution.
- Provide recommendations for optimizing campaigns based on data insights, including targeting, messaging, and channel effectiveness.
- Understand data structure and strategy to support reporting deliverables across channels.
Requirements
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
- 2-4 years of experience in marketing analytics, preferably in the pharmaceutical or healthcare marketing sector.
- Proficiency in social media analytics tools (e.g., Meta Business Suite, LinkedIn Analytics, Twitter Analytics).
- Experience with social listening platforms like Brandwatch, Talkwalker, or Sprinklr.
- Advanced knowledge of Excel, Google Sheets, and data visualization tools (e.g., Tableau, Power BI).
- Familiarity with Google Analytics or other web analytics tools is a plus.
- Strong ability to interpret data and translate insights into clear, actionable recommendations.
- Exceptional written and verbal communication skills, with the ability to present data insights in an engaging and understandable way.
- A meticulous approach to reporting and data accuracy.
- A collaborative mindset with a willingness to contribute to a dynamic and fast-paced environment.
Top Skills
What We Do
Princeton10—Not an agency*
*The layer-laden teams. The prehistoric processes. The impersonal, ego-driven dog-and-pony shows. Take what you think you know about marketing and advertising agencies and burn it. P10 was born of the idea that if something isn’t working—or could work better—change it. And that’s exactly what we did. We know that what we’re not makes us who we are. And we’re not just another agency. We are people driven by a palpable passion and purpose, felt by our clients from the very first conversation. We’re the agency you never thought existed. We are P10.
P10 brings together a team of diverse, remote-only, seasoned professionals to deliver exceptional value for our clients. Dare to do something different - join us.
