About CharterUP. CharterUP is transforming the $30 billion group transportation industry with cutting-edge technology and innovative SaaS software, delivering an industry-leading experience for both customers and operators. Trusted by most Fortune 500 companies, our platform connects users to thousands of charter bus and minibus operators nationwide. In just 60 seconds, customers can access real-time availability, transparent pricing, and detailed vehicle options—whether organizing a corporate event, a company shuttle, or a wedding. By streamlining what was once a fragmented and stressful process, CharterUP brings transparency, accountability, and efficiency to an industry overdue for innovation
With CharterUP, group transportation is no longer a hassle but an elevated, reliable experience. Join us as we lead the future of group travel.
Why Join Us
- Innovative Impact: Be part of the team that's revolutionizing group travel, setting new standards in an industry overdue for change.
- Growth Opportunities: As a hyper growth company and one of the fastest-growing companies recognized by Inc., there’s no better time to join our dynamic, growth-stage organization.
- Driven Team: Collaborate with some of the most driven minds in tech, all while working in a remote-first environment with a tech hub in Austin, TX.
- Funding and Stability: Our $60 million Series A funding was just the start—we’re poised for even greater expansion, and you can be part of this exciting journey. CharterUp has achieved this growth profitability and efficiently, ensuring long-term stability.
About the Role
Title: Digital Marketing Analyst
Reports to: Chief Marketing Officer
Location: Remote US
About the RoleCharterUP is seeking a Digital Marketing Analyst to lead marketing analytics and ensure our campaigns deliver measurable ROI. This hybrid role is weighted heavily toward marketing analytics, with light support for website content. This individual will be the primary owner of marketing data integrity, reporting, and insights, directly influencing how we allocate spend, optimize channels, and manage our marketing technology stack. They will not only track performance but drive strategic recommendations for the CMO and channel leads, ensuring that dollars are invested in the right places and campaigns are optimized for growth.
As the in-house expert on GA4 and Google Tag Manager, this role will ensure that every marketing touchpoint is tracked correctly, attribution models are reliable, and reporting gives leadership the clarity they need to make smarter decisions.
What You’ll DoMarketing Analytics (85%)- Serve as the GA4 expert within the marketing team - owning tracking, reporting, troubleshooting, and ensuring accurate attribution across all domains.
- Build and maintain dashboards in Looker Studio, Tableau, and Salesforce Data Cloud that not only track KPIs but also provide channel-level insights that influence leadership decisions.
- Lead the analysis of spend efficiency and ROI across SEO, SEM, email, display, and lifecycle campaigns, advising where to increase, hold, or reduce investment.
- Proactively identify performance trends, optimization opportunities, and funnel bottlenecks, ensuring campaigns are measured not just on activity, but on impact.
- Maintain data quality and attribution accuracy across GA4, GTM, and Salesforce Data Cloud, ensuring leadership can trust all reporting.
- Partner with the CMO and channel leads to deliver weekly, monthly, and quarterly reviews that tie marketing activity directly to business results.
- Manage integrations and automated workflows using Zapier and related martech tools, ensuring data flows seamlessly between systems.
- Update and publish content on the CharterUP WordPress site under the direction of the Web Marketing Manager, including campaign-specific updates and landing pages.
- Support front-end updates (basic HTML/CSS) and SEO best practices to improve usability and performance.
- Ensure all content updates are tagged and tracked correctly in GA4 and GTM to maintain funnel visibility.
- Assist with A/B test setup, implementation, and performance monitoring.
- Bachelor’s degree in Marketing, Analytics, or a related field (or equivalent experience).
- 2 - 4 years of experience in marketing analytics, digital marketing, or marketing operations.
- Proven ability to influence leadership with data-driven recommendations tied to ROI.
- Expertise in GA4 (advanced configuration, troubleshooting, multi-domain setup).
- Hands-on experience with:
- Google Tag Manager (GTM)
- Looker Studio and Tableau
- Salesforce Data Cloud
- Zapier (automation workflows)
- Familiarity with WordPress content management and basic HTML/CSS.
- Advanced Excel/Google Sheets skills for data manipulation, scenario modeling, and visualization.
- Strong understanding of marketing funnel metrics, attribution, and channel optimization.
- Excellent communication skills, able to turn complex data into clear, actionable recommendations for technical and non-technical stakeholders.
Recruiting Process
- Step 1 - Video call: Talent Acquisition interview
- Step 2 - Video call: Hiring Manager interview
- Step 3 - Video call: Team interviews
- Step 4 - Offer & reference check
- Welcome aboard!
We believe great people can live anywhere—and they deserve great benefits, too. While offerings may vary slightly by location, we prioritize hiring near our hubs in Austin, Atlanta, Miami, and Denver as we grow our global team.
- Remote-First Flexibility: Work from anywhere we hire, with built-in flexibility. U.S.-based employees may reside in any of our 19 approved states.
- Comprehensive Health & Wellness: Medical, dental, and vision insurance, mental health support, virtual care, gym discounts, and family-building benefits. In the U.S., we cover 100% of premiums for employees. International benefits align with local standards.
- Time Off to Recharge: Paid time off so you can truly unplug. U.S.: 15 PTO days (increasing to 20 after 2 years) + 8 paid holidays. International policies vary by country.
- Financial Peace of Mind: Company-paid life, short-term, and long-term disability insurance where available.
- Performance-Driven Culture: Join a fast-moving, ambitious, and collaborative team that wins together.
- Referral Rewards: Earn bonuses for bringing top talent to the team.
- Planning for the Future: Long-term financial planning support. U.S.: 401(k) plan. International: region-specific savings programs where applicable.
- Top-Tier Tech: Choose a Mac or PC, plus monitor, keyboard, and mouse to hit the ground running.
CharterUP is an Equal Opportunity Employer. We are committed to creating an inclusive, accessible, and respectful workplace. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, ancestry, disability, medical condition, marital status, veteran status, or any other protected characteristic in accordance with applicable federal, state, and local laws in the United States and Canada. If you require accommodation during the recruitment process, please let us know. CharterUP is committed to providing reasonable accommodations during the hiring process. If you need assistance or an accommodation, please contact your recruiter.
Hiring Locations: CharterUP U.S.-based candidates and employees must reside in one of the following states: Arizona, California, Colorado, Florida, Georgia, Hawaii, Mississippi, Missouri, North Carolina, New Hampshire, Nevada, New York, Oklahoma, South Dakota, Tennessee, Texas, Utah, Washington, and Wyoming.
We hire in the U.S. and Canada and are actively expanding our global footprint.
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What We Do
CharterUP is the world’s largest bus‑booking platform—an AI‑powered marketplace and operating system for group transit. We let organizations book vehicles in minutes with instant pricing, real‑time availability, and transparent operator selection across a vetted network of 500+ operators and 6,000+ vehicles in all 50 states and Canada. Customers manage trips end‑to‑end with Rider and Driver apps for live tracking, seat reservations, passenger management, and automated updates, and can license a white‑label solution to run ongoing shuttle programs under their own brand. From daily employee shuttles and campus routes to major events, construction logistics, and emergency response, CharterUP pairs nationwide scale with modern software to make complex transportation simple, reliable, and auditable.
Why Work With Us
CharterUP is the world’s largest bus‑booking platform - an AI‑powered, self‑serve marketplace and OS for group transit - uniting 500+ operators and 6,000+ vehicles across the U.S. & Canada. We move fast, give you ownership of outsized problems, and deliver. Help modernize an under‑innovated industry, win big with results, and grow at startup speed.
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