JOB DESCRIPTION:
Job Title
Marketing Analyst
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of .
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works out of our Quito location in the Nutrition Division.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.
Job Purpose:
The Marketing Analyst is the right hand of the brand manager, ensures the efficient execution of brand plans to meet future brand expectations and targets, ensuring brand integrity by guiding efforts across multiple channels, source of growth (DTC, HCP, Trade, Digital) and functions. The role entails the management of media campaigns from the beginning to the end and is also responsible for the execution across all media channels inclusive of TV, Radio, Digital, Print, and Paid. Responsible for the development of the HCP Marketing strategies, implementation of programs and materials that promote a greater knowledge regarding nutrition, strengthen Abbott Nutrition’s position as preferred ally to KOLs, Health Care Professionals (HCPs), scientific associations, hospitals, and other groups of interest.
What You’ll Do
- Support the brand manager in the design, development, and execution of the market plan and new products for the portfolio.
- Support planning, control, and execution of brand marketing strategies through the implementation and execution of the brand plan and optimal budget execution
- Analysis and control of brand investment and its optimal execution in advertising, sales support, sampling according to investment plan
- Support development, design, approvals (internal Pepper Flow and external MOH by country) or all type of consumer and HCP materials. Work close with brand manager, agencies, regulatory and medical area to assure material are according to brand strategies
- Assure marketing programs implementation supporting internal and external teams (co-marketing, ANI sales force)
- Analysis and identification of opportunities in the development of new brand territories and assure optimal execution and monitoring of aggressive communication campaigns and tactical strategies ATL and BTL (including POS)
- Deeply understand sales impact factors and monitoring of sales and margin results
- Analysis and control of metrics and results of campaigns (TV, digital, media) to understand return of investment and effectiveness
- Constant monitoring and analysis of competition activities
Required Qualifications
- Bachelor's degree
Preferred Qualifications
- Years of experience, both overall and any industry-specific experience needed: At least 2 years of experience in marketing and/or commercial areas. Roles such as Market Specialist, Brand Coordinator or Brand Assistant.
- Microsoft Office, Microsoft Outlook Office 365
Apply Now
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:ANI International Nutrition
LOCATION:Ecuador > Quito : Gibraltar Building
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:No
MEDICAL SURVEILLANCE:No
SIGNIFICANT WORK ACTIVITIES:Not Applicable
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What We Do
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
