The Role
Build and improve marketing attribution and marketing mix models, design incrementality experiments, and analyze channel, campaign, and user performance. Define marketing KPIs, produce actionable reporting, and connect insights to acquisition cost, client value, and revenue. Partner with MarTech, analytics engineering, Product Marketing, and CRM teams to improve measurement inputs for AI-driven budget allocation systems.
Summary Generated by Built In
We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always in search of the best people to join our ever-growing talented team.
We are looking for a Marketing Analyst to join our Marketing Intelligence & Automation team in Warsaw. Our marketing team already uses an AI-powered decision system to recommend where budget should go. What limits it today is measurement: the sharper our attribution, marketing mix models and experiments, the more decisions we can trust it to make. Your job is to strengthen that foundation and turn marketing data into insights that change how we invest.
Responsibilities:
- Build, maintain and improve attribution models, and support new attribution model releases.
- Develop and refine marketing mix models (MMM) to understand channel contribution and guide budget allocation.
- Design and analyze incrementality tests and experiments to measure the true impact of marketing activity.
- Deliver regular reporting and deep-dive analysis on channel, campaign and user performance across markets.
- Turn findings into clear, actionable recommendations for marketing stakeholders, linked to acquisition cost, client value and revenue.
- Define and document marketing metrics and KPIs so the team works from one source of truth.
- Improve the measurement inputs that feed our AI-driven budget recommendation and automation systems.
- Partner with MarTech, analytics engineering and, increasingly, Product Marketing and CRM teams on shared measurement needs.
Requirements:
- 3–5 years of experience in marketing analytics, growth analytics or a similar role.
- Experience in financial services, such as trading, brokerage, fintech or banking is a must.
- Hands-on experience with attribution modeling and/or marketing mix modeling.
- Strong SQL skills and experience working with large marketing datasets.
- Solid understanding of statistics and experimentation, including incrementality testing.
- Strong critical thinking: you structure ambiguous problems, challenge assumptions and connect analysis to business impact.
- Ability to explain complex findings clearly to non-technical stakeholders.
Nice to have:
- Python (or R) for analysis and modeling.
- Hands-on experience with Tableau (or a similar BI tool) and analytics platforms like Google Analytics 4.
- Experience using AI tools or LLMs for analysis or workflow automation, at work or in your own projects.
Skills Required
- 3-5 years of experience in marketing analytics, growth analytics, or a similar role
- Experience in financial services, trading, brokerage, fintech, or banking
- Hands-on experience with attribution modeling and/or marketing mix modeling
- Strong SQL skills and experience with large marketing datasets
- Understanding of statistics and experimentation, including incrementality testing
- Strong critical thinking and ability to connect analysis to business impact
- Ability to explain complex findings clearly to non-technical stakeholders
- Python or R for analysis and modeling
- Hands-on experience with Tableau or a similar BI tool
- Experience with analytics platforms such as Google Analytics 4
- Experience using AI tools or LLMs for analysis or workflow automation
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The Company
What We Do
Capital provides software that enables founders to raise, hold, spend, and send funds all in one place. Capital has evolved its flagship fundraising tool (formerly known as Party Round) to provide founders with banking solutions that streamline their startups.
