Marketing Analyst

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

Pay at Intact is about much more than just salary.

• Flexible work arrangements and a hybrid work model

• Possibility to purchase up to 5 extra days off per year

• Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more

• Share plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life)

Salary range (but not limited to):

Annual bonus target, based on the base salary, with a potential payout of up to double the target (subject to personal and company performance):

As part of our commitment to Win As A Team, we share our success with employees through our annual bonus plan and Employee Share Purchase Plan (ESPP) – with Intact matching 50% of your net shares.

Our pension offerings provide flexibility and long-term security for our employees beyond their careers. We are one of the few companies offering the opportunity to receive guaranteed income for life via our defined benefit pension plan.

Salary for the candidate will be determined taking into consideration a number of factors including: experience, skills, qualifications, anticipated contribution to role, internal equity, etc. The salary range presented above is based on a 35-hour workweek and would represent a majority of different candidate profiles. However, we encourage candidates who may fall outside of this range to apply as well.

About the role

We’re looking for a Marketing Analyst to own their region’s growth roadmap to help leadership make faster, smarter decisions on where to direct effort and budget across marketing channels. You’ll turn performance data into clear, executive-ready insights, improve forecasting, and provide guidance on budget allocation.

This role is highly cross-functional and is designed for someone who can deliver insights for leadership asks under tight deadlines with strong data storytelling.

What you’ll do here:
Growth roadmap ownership

• Build and maintain a prioritized growth roadmap across channels and regions, informed by analysis.
• Convert weekly/monthly insights into themes (scale, maintain, fix, test, pause) with recommendations.
• Keep roadmap and forecasts aligned: update expected outcomes as investments change and document assumptions.
• Partner with channel owners and teams (BI/Analytics, Finance, Legal/Compliance, IT, AI Marketing) to confirm feasibility, dependencies, and measurement; ensure clear ownership post-approval.

Executive reporting & storytelling

• Deliver weekly/monthly performance reporting with a clear narrative: what happened, why, and what’s next.
• Turn ad-hoc executive requests around quickly.
• Create concise, decision-ready memos/decks that translate data into recommendations.

Performance deep dives

• Analyze performance by channel, line of business, and brand; recommend where to increase, maintain, or reduce spend.
• Assess incremental spend vs. plan and advise on next actions.
• Identify risks/opportunities tied to attribution limits, tracking gaps, data latency, and cost-to-revenue matching.

Forecasting & planning

• Support maintaining an Excel forecasting model for quotes and budgets by line of business and brand.
• Run monthly forecasts and refresh them when investment levels change.
• Support scenario planning (budget shifts across channels and impact on quotes/revenue) in partnership with AI Marketing team.

Cross-functional orchestration and governance

• Coordinate with Paid, SEO, CRO, Email, Telemarketing, BI/Analytics, AI Marketing, Lab, IT, Actuarial, Ops, Legal/Compliance) to scope, de-risk, and launch initiatives.
• Drive executive alignment, stakeholder communications, and change management.

What you bring to the table:

• Bachelor’s in Marketing, Business, Economics, Statistics, or equivalent experience.
• Minimum 3–5 years in marketing analytics, BI, performance analysis, or strategy/data consulting.
• Executive-ready communication and data storytelling (explain the “why” behind results).
• Strong prioritization; deliver high-quality work on tight timelines.
• Business judgment: connect analysis to decisions and outcomes.
• Advanced Excel (models, forecasting, scenario planning) and PowerPoint (clear, decision-oriented decks).
• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
• No Canadian work experience required, but must have authorization to work in Canada.

What success looks like:

• Executive reporting quality + speed: strong weekly/monthly narratives and timely turnaround on leadership requests.
• Budget impact: recommendations adopted that improve allocation across channels.
• Forecast reliability: monthly refreshes and updates when incremental investments change.
• Stakeholder outcomes: high satisfaction and reduced time-to-answer for priority requests.

#LI-hybrid

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

Please note that Intact does not provide sponsorship or other support for immigration-related matters including but not limited to employer-specific closed work permits. Candidates must be eligible to work in Canada from the anticipated start date and throughout their employment and are solely responsible for maintaining their work eligibility.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.