"At L.L.Bean, we believe the outdoors brings out the best in all of us. We are committed to fostering a culture of belonging and creating safe, inclusive spaces where everyone feels welcome—both here and Outside. We value individual differences and are dedicated to maintaining an inclusive work environment where everyone can bring the best of their experience and talents and truly thrive."
Are you passionate about data-driven marketing? Our Freeport, Maine-based Marketing Team is currently in search of a Marketing Analyst to support our Direct Mail and Sales Promotions Team. This important role will be responsible for the development, implementation and analysis of L.L.Bean's direct mail and/or promotions plans to meet sales goals, maximize customer response and optimize profitability. The ideal candidate will be comfortable with querying databases, compiling information in spreadsheets, identifying trends and recommending actionable insights to drive business growth. This role requires 3 days per week onsite.
Position Purpose:
Responsible for planning and implementation of marketing programs or projects that support sales, profit, and customer file growth goals. Works individually and as part of a team to analyze financial considerations, develop marketing forecasts, estimate costs, prepare pricing and manage budgets. This person has a thorough knowledge of customer marketing and is able to draw on principles, theories, concepts, and past experience to determine a course of action.
Responsibilities:
- Design and execute marketing strategy that maximizes existing exposure plans and channels. Conduct decision support. Provide advanced level analysis of programs or projects.
- Participates in projects such as the development of marketing plans, forecasts, pricing, and competitive evaluations.
- Particpate in the development and implementation of marketing projects that incorporate appropriate aspects of merchandising, marketing and creative. Understand implications of corporate strategic efforts including but not limited to product development plans, product pricing and inventory forecasts.
- Develop and execute catalog and/or promotions budgets and forecasts. Participate in the development of long term plans. Foster vendor relationships and address long term/strategic issues. Negotiate based on established objectives and strategies.
- Performs moderately complex analysis of program/project; Identifies trends and makes recommendations.
- Lead monthly plan updates and communicate changes to internal and external partners
- Collaborate with Marketing Analytics team to understand promotional performance and support monthly business reviews
- Build and maintain ongoing reporting to support Marketing program performance analysis
- Participate in ad hoc business analysis to support Marketing programs
- Support tactical aspects of promotions set-up and/or catalog production
Assume additional responsibilities as requested.
Skills and Qualifications:
- Able to work independently on tasks and analysis
- Critical thinker - able to challenge own work, ask questions, see flaws in data, highlight issues and find resolution
- Thorough knowledge of customer marketing
- Creative idea generator and problem solver
- Excellent communications skills, both verbal and written; effectively facilitates cross functional communications
- Driven to produce results; solicits input and forms decisions.
- Adept at developing and maintaining strong relationships externally & internally
- Team player, flexible, able to adapt to change
- Highly organized, attention to detail, ability to juggle multiple priorities
- Strong Microsoft Excel skills; adept at analysis and report development
- Able to query databases using SQL and other BI tools
- Strong understanding of the L. L. Bean outdoor brand positioning preferred
Education Level: BA/Masters
Years of Experience: 2-3 years in Marketing and/or business analytics
"If you care about the outdoors, joining L.L.Bean is a great way to feel good about what you do. Our benefits package makes a good thing even better, with programs and perks designed to support your health and financial goals. Plus, maintaining a healthy work-life balance and re-charging outside are all part of the plan.
If your experience looks a little different from what we've identified and you think you'd be great at this role, we'd love to learn more about you! At L.L.Bean, we believe the outdoors brings out the best in all of us. We strive to reflect this every day in our commitments to employees and partners and in our efforts to promote belonging."
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What We Do
Welcome to the outside. The official LinkedIn for L.L.Bean. #BeanOutsider L.L.Bean, Inc. is a leading multi-channel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. While its business has grown substantially, the company remains committed to the same honest principles upon which it was built – a focus on the customer, continuous product improvement and innovation, respect for people, and preservation of the natural environment. The 220,000 sq. ft. Flagship campus of stores in Freeport, Maine is open 24 hours a day, 365 days a year and welcomes more than three million visitors each year. L.L.Bean can be found worldwide on http://www.llbean.com/ and in over 160 countries via the catalog and website. http://www.llbeancareers.com http://www.llbeanbusiness.com While exploring job opportunities, we recommend you use caution to prevent against internet, email and telephone scams which have become increasingly prevalent. Some of these scams seek to entice victims to pay money or divulge sensitive personal information via fake interviews, employment applications or even offer letters. Please keep the following in mind if you are seeking employment with L.L.Bean: • An L.L.Bean employee will not solicit candidates through a non-L.L.Bean email address or phone number (such as Yahoo, Hotmail or Gmail). • Positions posted on external sites (such as LinkedIn or Indeed) should also appear on llbeancareers.com, if legitimate. • L.L.Bean will never ask for personal information early in the interview process (such as your social security number, national insurance number, date of birth, bank account information, or other sensitive personal information). This information is only required after L.L.Bean offers you a job and you accept the position. [email protected] • Bank information will not be collected prior to the first day of employment.
