Marketing Analyst I or II

At ACT, Your Work Makes a Difference

Education has power – a power that changes lives forever. It creates opportunities that lift up individuals, their families, and sparks societal change that echoes through generations to come. From our grassroots we have fought the good fight for equity in education, and we remain devoted to helping anyone who struggles to access that power. This is what matters to us and we must do better -- we’ve never been more sure of our purpose.

ACT team members are part of an organization dedicated to a mission that has never been more important: Helping people achieve education and workplace success. Advancing that mission within our organization, by helping our team members achieve education and workplace success of their own, is core to our values. ACT values a diverse workplace and is committed to fostering an inclusive, equitable environment in which every team member has an opportunity to grow.

We want our team members to have the well-being and confidence they need to do their best work, in an environment where both they and ACT thrive. To support this, our total rewards include company paid life insurance, medical, dental, vision, flexible health and dependent spending accounts, 401(k) retirement savings with company match, paid holidays, paid time off, and so much more. You can find a comprehensive list of our benefits here.

We are seeking an analytical and detail-oriented Marketing Analyst I or II with a specialization in web analytics and ads. The ideal candidate will have a background in data analysis, digital marketing strategies, and web measurement.

The finalist will be hired at the salary and level commensurate with their qualifications. For this position, we anticipate offering an annual salary between $60,000 to $70,000 for a Marketing Analyst I and $70,000 to $80,000 for a Marketing Analyst II. ACT manages salaries within the range based on relevant factors including, skills, experience, and internal equity.

Location: This is a remote position, based in the United States.

Visa: Applicants must be authorized to work in the U.S. without the need for visa sponsorship.

What you will be working on:

• Understanding User Behavior - Analyze web traffic and campaign performance data to identify trends, patterns, and insights

• Reporting and Visualization - Develop and maintain marketing dashboards and reports for both ongoing and ad-hoc requests

• Digital Measurement - Collaborate with the marketing team to establish campaign tracking goals, KPIs, and translate stakeholder needs into solutions

• Marketing Optimization - Provide recommendations based on data analysis to optimize marketing performance and surface opportunities

Within 3 months you will: Have a basic understanding of our web measurement, tracking setup, and user flows. Including GA4 and GTM. Have a basic understanding of advertising platforms, business goals, and the D2L registration cycle. Become familiar with the different areas of marketing and how we support/collaborate with them. Contribute to analysis, regular reporting, and ad-hoc requests.

Within 6 months you will: Contribute to media planning, optimization, and identifying opportunities for improvement. Work with stakeholders to define problems, update measurement, and develop appropriate recommendations. Begin to lead analytics projects and work on larger questions related to user behavior and marketing performance.

Within 12 months you will: Be able to speak comfortably to the various goals/opportunities for D2L marketing, the funnel, and digital strategy. Identify opportunities and pursue self-directed analytics projects. Have the chance to contribute to strategy development for the D2L market.

This could be the job for you if you have (minimum requirements):

Marketing Analyst I Qualifications:

• At least 1 year of experience in marketing analysis, with a focus on web analytics and paid advertising

Marketing Analyst II Qualifications:

• At least 3 years of experience in marketing analysis, with a focus on web analytics and paid advertising

Qualifications for both levels:

• Proficiency in web analytics tools such as Google Analytics or Adobe Analytics

• Experience with tagging and management systems such as Google Tag Manager

• Strong analytical and problem-solving skills

• Experience with analysis and presentation tools such as Excel, Looker Studio, or Tableau

• Ability to organize data across sources and manage multiple data sets

• Knowledge of digital marketing channels and advertising metrics

• Bachelor’s degree in Marketing, Economics, Informatics, Business, or related area of study, or equivalent combination of education and experience from which comparable knowledge and abilities can be acquired

It’s a plus if you have:

• Experience with web optimization and tools such as VWO or Adobe Target

• Basic familiarity with Snowflake or similar data warehouse

• Familiarity with LLM tools such as Claude, ChatCPT, or Gemini and implementing tools in workflows

About ACT

When ACT was founded in 1959, it disrupted the assessment industry with a new approach to helping students better understand their readiness so they could take steps to improve it. By leveraging our expertise and authority in assessment and research, we will again disrupt the industry—helping more people learn, better measure their progress, and improve their navigation through life’s transitions.

More than ever before, ACT is fulfilling its mission of helping people achieve education and workplace success. We’re doing it by pushing the boundaries of learning innovation through the work of our people, who we call team members because we’re all in this together.

We know transformation does not come without challenge. That’s why ACT invests in a variety of experiences for team members to strengthen their connections, explore ideas, learn from customers, and celebrate success.

Learn more about working at ACT at act.org!

ACT is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. ACT participates in E-verify. ACT's online position announcements are intended only to provide general descriptions of employment opportunities; none of the information provided for any position should be interpreted as a commitment by ACT to specific terms and conditions for employment.

Completion of the ACT National Career Readiness Certificate is recommended. Find a testing site near you to register for the WorkKeys assessments. Finalists for this position will be subject to a criminal background check as a condition of employment.

**If you have received an ACT employment-related communication from an email address that is not affiliated with @act.org and/or that requests personal or financial information, please do not reply. Instead, reach out to us at [email protected] with the details. ACT's recruitment team appreciates your interest in working with us to transform college and career readiness pathways for all learners and wishes you the best of luck in your career journey.**