Marketing AI & Automation Specialist

Key Responsibilities

• Architect, manage, and scale AI workflows that supercharge content creation, campaign execution, and sales enablement, such as drafting assistants, content repurposing pipelines, and lead-scoring agents. 
• Hunt down repetitive, high-volume tasks ripe for automation, then design the solution, deploy it, and prove the impact. 
• Evaluate and weave cutting-edge AI tools and agents into our marketing stack. 
• Craft and fine-tune prompts, set smart guardrails, and document workflows so the whole team can run with them confidently and consistently. 
• Safeguard output quality, accuracy, and brand consistency, continuously tuning workflows as the technology and our needs evolve. 

• Take full ownership of HubSpot day to day, using AI to streamline and automate contact properties, lifecycle stages, lead statuses, workflows, email campaigns, and reporting. 
• Partner with the Operations team and external partners to build AI SDR agents that scale our qualification process and outreach. 
• Harness AI to build and maintain dashboards and reports that deliver crystal-clear visibility into pipeline, campaign performance, and the marketing KPIs that matter. 
• Connect HubSpot seamlessly with our marketing and AI tools, keeping data clean, structured, and well governed. 
• Document CRM processes so teams across every region run from one consistent playbook. 

• Partner closely with marketing, operations, sales, and product teams to turn ideas into results. 
• Drive projects to the finish line on time, with clear, consistent communication across every stakeholder. 

Skills, Knowledge and Expertise

• A track record of at least 2 years in marketing operations, data, or AI, ideally in a fast-moving B2B or SaaS environment.   
• Deep, hands-on HubSpot expertise spanning administration, workflows, lead management, and reporting. 
• Real-world experience putting AI tools to work, with sharp instincts for where they shine and where they fall short. 
• Fluency with AI workflows, agents, and CRM-connected automation, with tools like HubSpot Breeze, Claude, ChatGPT, and Copilot. 
• A gift for designing and documenting processes that any non-technical colleague can follow with ease. 
• A data-driven mindset and the rigour to prove whether a workflow truly moves the needle. 
• Crisp written communication and an eye for detail that misses nothing. 

• Marketing teams embrace AI workflows that measurably slash manual effort and lift marketing performance. 
• A thriving network of AI agents powers marketing functions and consistently delivers high-performance results. 
• Seamless communication and collaboration with internal teams and external partners. 
• A pristine, always-current CRM powering every marketing activity. 
• Marketing activities launch on time, every time. 
• Clean data flows seamlessly across every system, turning cross-functional input into optimized processes. 
• Reporting that is accurate, timely, and trusted across the business. 

About
Dorado Software Group is a division of Constellation Software (www.csisoftware.com) which is publicly traded on the Toronto Stock Exchange (TSX:CSU) and has a market cap of approximately $50B CAD. We acquire, manage, and build mission-critical vertical market software companies that are located all over the world. Constellation has completed over 1,300 acquisitions since inception in 1995 across dozens of industries.As is Constellation’s unique model, Dorado Software buys and holds companies forever, which requires continuous investment in our businesses - their products, brands, and people - and a long-term horizon for strategic decisions. We are all about strengthening these businesses and enabling them to grow - whether through organic measures such as new initiatives and product development, day-to-day business, or through acquisitions.