The Role
As a Marketing AI & Automation Architect, you'll design AI-powered workflows and tools to improve marketing efficiency, scalability, and insights. Collaborating with teams, you'll integrate AI into marketing operations and empower marketers to focus on strategy and creativity.
Summary Generated by Built In
Industry leader? Well, how about an industry creator?!
At WalkMe, now an SAP company, we’re not just the leader in digital adoption, we started the digital adoption revolution - enabling organizations to pinpoint and resolve digital friction, regain control of their tech stack, and be better equipped to manage future change. With over 1,600 clients, including 55 Fortune 100 companies and 6 Fortune 10 companies working with us daily, we’re transforming how enterprises interact with their technology.
So, if you’re an expert in your field, and looking for an opportunity to work, collaborate, and innovate with some of the most talented people out there, WalkMe is the place for you!
WalkMe Marketing is building an AI-first operating model. The goal is to fundamentally change how our marketing teams work, enabling them to move faster, scale programs, and increase impact without increasing complexity.
As a Marketing AI & Automation Architect, you will help design and build the systems, workflows, and tools that enable this transformation. You will partner closely with teams across Marketing and Revenue Operations to identify opportunities where AI can unlock scale, accelerate campaign execution, improve insights, and streamline how work gets done. From early campaign ideation to operational execution, you will translate marketing needs into practical AI-powered solutions.
This is a hands-on creator role, which sits at the intersection of marketing strategy, technology, and AI engineering. You will design and build AI-powered workflows, agents, and integrations that connect our marketing tools, data, and processes into a smarter, more scalable system. Your work will help marketers focus more on strategy, creativity, and growth, while AI supports research, execution, and operational scale.
What You'll Own
- Partner with Marketing teams to identify opportunities where AI can accelerate work, improve insights, and scale campaign execution.
- Design and build AI-powered marketing workflows including AI automations, agents, and workflows that support key marketing activities such as research, content development, campaign planning, outreach preparation, and performance analysis.
- Integrate AI into our Marketing technology ecosystem, connecting AI solutions to core systems including Salesforce, Monday, marketing automation platforms, and data tools using APIs, webhooks, and automation platforms.
- Develop scalable, repeatable AI systems and workflows that enable teams to execute campaigns, generate insights, and produce content more efficiently.
- Implement monitoring, guardrails, and data quality processes to ensure AI systems are reliable, responsible, and scalable.
- Help teams incorporate AI tools and workflows into their daily work and act as a trusted advisor on how to use AI effectively.
- Product Marketing to accelerate research, positioning, and messaging development
- Field Marketing to scale campaign planning, personalization, and execution
- Content and Design to enable AI-assisted content and asset production
- Corporate Marketing to support campaign orchestration and storytelling
- Revenue Operations to improve CRM structure, lead lifecycle management, and data quality
- IT and Engineering to ensure solutions align with enterprise architecture, security, and compliance
- Data and Analytics teams to improve insights, measurement, and AI modeling
This role works across the full marketing organization and partners closely with teams including:
What You'll Need to Succeed
- 2+ years in a technical role such as Business Applications / Web Developer, Automation Engineer, IT / Systems Engineer, or AI Solutions Engineer (or equivalent hands-on project experience).
- 4+ years of experience in Marketing Operations, Revenue Operations, Marketing Technology, or similar roles.
- Strong understanding of B2B marketing workflows, funnels, campaign execution, CRM systems, and lead lifecycle management.
- Deep Hands-on experience building automations or integrations using platforms such as n8n, Workato, Make, Zapier, or similar tools.
- Proven Experience working with APIs, webhooks, and system integrations.
- Practical experience using AI models, LLMs, AI agents, or retrieval-based solutions within business workflows.
- Basic coding skills in JavaScript or Python to extend automation workflows when needed.
- Experience working with marketing systems such as Salesforce and marketing automation platforms.
- Strong problem-solving skills and a hands-on approach to building solutions.
- Curiosity and motivation to explore how AI can improve how teams work.
- Ability to translate business problems into practical technical solutions.
- Strong communication skills and the ability to explain technical concepts to non-technical stakeholders.
- Confident working across teams and helping others adopt new tools and workflows.
What Sets Us Apart
- At WalkMe, we are dedicated to building a workforce that reflects the diversity of our global community and clients we serve through inclusive programs and initiatives including equal pay, employee resource groups, holistic benefits and more. We are committed to fostering an inclusive culture which celebrates the unique experiences and perspectives each Team Member brings to the workplace.
- Hybrid Work Arrangement: We offer a hybrid work schedule to perfectly combine the benefits of remote work and the essential connections and collaborations of onsite work.
- Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
- Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.
- Stay healthy and happy with Wellness@WalkMe! Enjoy quarterly wellness reimbursements, daily BrightBreaks to recharge, and WalkMe’s annual Wellness Month every July—because your well-being matters all year long.
- WalkMe provides health coverage options, where applicable, to ensure employees have access to essential medical benefits. Our offerings are designed to support the well-being and diverse needs of our global workforce.
- WalkMe offers a generous annual leave policy tailored to meet regional standards, ensuring all employees enjoy sufficient time off to rest and recharge.
- WalkMe offers RefreshMe Days throughout the year to further strengthen our commitment to work/life balance.
- Robust Retirement Contributions: Ask HR about the specific offerings for your region!
- SAP's acquisition of WalkMe highlights a commitment to enhancing user experience and streamlining software interactions, offering opportunities to work with cutting-edge technology that drives efficiency and innovation in the workplace.
At WalkMe, we approach Diversity, Equity and Inclusion (DEI) with the same level of collaboration, innovation and accountability that we bring to the rest of our business. We believe in the value of diversity and are committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success.
WalkMe does not discriminate. If a candidate requires a reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact your Talent Acquisition partner immediately.
TO ALL RECRUITMENT AGENCIES: WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.
Skills Required
- 2+ years in a technical role such as Business Applications / Web Developer, Automation Engineer, IT / Systems Engineer, or AI Solutions Engineer
- 4+ years of experience in Marketing Operations, Revenue Operations, Marketing Technology, or similar roles
- Strong understanding of B2B marketing workflows, funnels, campaign execution, CRM systems, and lead lifecycle management
- Deep Hands-on experience building automations or integrations using platforms such as n8n, Workato, Make, Zapier
- Proven Experience working with APIs, webhooks, and system integrations
- Practical experience using AI models, LLMs, AI agents, or retrieval-based solutions within business workflows
- Basic coding skills in JavaScript or Python to extend automation workflows when needed
- Experience working with marketing systems such as Salesforce and marketing automation platforms
- Strong problem-solving skills and a hands-on approach to building solutions
- Strong communication skills and the ability to explain technical concepts to non-technical stakeholders
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The Company
What We Do
Founded in 2011, WalkMe’s mission is to make digital adoption for employees and customers simple, while increasing enterprise productivity. Our platform works as an invisible layer of visual cues and personalized content placed on top of your website or enterprise software.
