Marketing & Advertising Analyst

Koehler-Bright Star LLC

Come join a team where People make the difference! As a part of Marmon Holdings, Inc., a highly decentralized organization, we rely heavily on people with the aptitude, attitude, and entrepreneurial spirit to drive our success, and we're committed to attracting and retaining top talent.

KBS Innovations is seeking a full-time Marketing & Advertising Analyst. The position will be located at our Hanover Township (Luzerne County), PA manufacturing and office location.

Job Requirements:

 The list below highlights the essential job responsibilities but is not exhaustive:

• Leads the development of cost-effective marketing materials, campaigns, and promotions with demonstrable results.
• Responsible for the conceptual design, creation, and delivery of advertising campaigns through media channels including digital, social, print, video, and on occasion broadcast.
• Develops targeted marketing strategy for each brand and execute with performance-based metrics.
• Organizes assigned projects and tasks with timelines that ensure on-time delivery.
• Develops consistent brand look and feel with all stakeholders including engineering, marketing, sales, and distribution to support brand recognition.
• Coordinates with vendors to design and deliver promotional materials for marketing campaigns and events.
• Analyzes and interprets marketing data to support the organization's marketing strategy.
• Collects and monitors various marketing metrics to track the performance of marketing initiatives and summarizes insights to inform management.
• Utilizes research and analysis to define market segments and assists with developing targeted messaging.
• Collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned.
• Maintains knowledge of competitor strategies, industry trends, and consumer preferences to identify marketing opportunities or strategy improvements.
• May develop or lead consumer surveys to improve and refine the understanding of consumer behavior or preferences.
• Identifies opportunities for social media campaign optimization and provides recommendations to improve targeting and messaging.
• Requires a Bachelor's degree or Associate’s degree with 3-5 years related experience.
• Reports to the Company President.

Following receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [email protected], and please be sure to include the title and the location of the position for which you are applying.