We are the company that brings a smile to children's faces. Our mission is to put a smile on 8 billion faces and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best tasting, sustainable, no.1 kids' drink.
We are the ideal employer for thirsty people, who think in solutions, enjoy shaping a love brand and want to grow with us.
We are looking for a Marketing Activation Manager (m/f/x) - Sweden to join our team.
Sweden is already one of the world's happiest countries - but we believe there's always room for a few million more smiles. Join Capri-Sun as we build our own Swedish organization from the ground up and become one of the first on the Swedish team that will help grow one of the world's most loved brands while creating carefree moments for children across the country.
SCOPE OF THE ROLE
As a Marketing Activation Manager Sweden, reporting to the Senior Marketing Activation Manager Europe, you will play a pivotal role in shaping the consumer and trade marketing strategy.
YOUR RESPONSIBILITIES
Brand & Portfolio Strategy
Lead the local development of the annual brand plan, including portfolio strategy, innovation pipeline, promotional strategy and communication priorities
Collaborate closely with local teams, regional & global marketing teams, and external partners to adapt global strategies to local market dynamics
Analyze internal and external data to identify growth opportunities and drive portfolio, assortment, pricing and innovation strategies
Set clear priorities across SKUs, channels and customers to maximize business performance
Consumer & Media Activation
Establish the local media strategy in alignment with global guidelines and lead its execution
Develop and implement relevant BTL activation programs to strengthen brand awareness, consideration and trial
Lead the execution of innovation launches and key consumer-facing campaigns
Sales & Customer Support
Partner closely with Sales and Key Account Managers to develop customer-specific activation plans with key retailers (ICA, Coop, Axfood)
Translate category, customer and shopper insights into actionable recommendations for assortment, pricing, promotions, activation and innovation
Lead and manage the external field sales force
Ensure delivery against core in-store KPIs including distribution, shelf visibility, secondary placements and activation excellence
Work closely with Sales to align priorities, customer plans and commercial objectives
Performance Management & Insights
Track and analyze category, brand and customer performance to identify risks and opportunities
Lead post-promotion evaluations and recommend actions to improve promotional ROI and effectiveness
Monitor key business KPIs and provide clear insights and recommendations to support decision-making
YOUR PROFILE
5–7 years of consumer marketing experience within FMCG or a similarly fast-paced industry with solid knowledge of the Swedish market
A strong commercial mindset, combining brand-building expertise with a clear understanding of sales and customer dynamics
Excellent project management, analytical and communication skills
A data-driven approach, with the ability to translate insights into clear recommendations and actionable plans
A proactive approach, resilience, and the ability to thrive in a dynamic and rapidly changing environment
Strong collaboration skills, a flexible working style and the ability to influence and engage cross-functional stakeholders
Fluency in both Swedish and English, written and spoken
WHAT CAN YOU EXPECT
Competitive base salary and bonus package
Country compliant benefits package
Participate in group leadership and learning programmes
Regular and systematically tracked performance reviews and feedback rounds
A commitment to our sustainability: our ambition is to be the most sustainable kids drink in the world
Working for the biggest kids drink brand worldwide, being available in 120 markets
A fast paced company, with an excellent leadership team and high growth ambitions
Flat hierarchies and lots of opportunity to take leadership
A fast recruitment process with maximum three rounds of interviews
Skills Required
- 5–7 years of consumer marketing experience within FMCG or a similarly fast-paced industry
- Solid knowledge of the Swedish market
- Strong commercial mindset combining brand-building expertise with sales and customer understanding
- Excellent project management skills
- Excellent analytical skills
- Excellent communication skills
- Data-driven approach with ability to translate insights into recommendations and actionable plans
- Proactive, resilient, and able to thrive in a dynamic, rapidly changing environment
- Strong collaboration, flexible working style, and ability to influence cross-functional stakeholders
- Fluency in Swedish and English, written and spoken
What We Do
The Capri-Sun brand, owned by Capri Sun Group Holding AG in Switzerland, has been delighting taste buds since its launch in 1969. As a privately held company, Capri-Sun has grown to sell over 6 billion pouches in more than 100 countries every year, making it the #1 kids drink and a trusted love brand in households around the world. With their diverse range of flavors and products, including low and no added sugar versions, Capri Sun continues to be the top choice for refreshment and fun for kids and families everywhere. Products are packaged in eco-friendly materials, among them our signature recyclable pouches, reflecting the company’s commitment to sustainability. We are guided by our 5 core values of integrity, simplicity, excellence, entrepreneurship, and solidarity. Our culture is open, inclusive, entrepreneurial, and fun with a strong focus on performance and business as well as personal growth opportunities. Working for Capri Sun means being empowered to make a real impact through collaborating with innovative, experienced, and diverse people from all backgrounds. In 2024, Capri Sun Group Holding was acknowledged as "best managed company" by Deloitte and as "top employer" by Top Employer Institute
