Marketing Activation Manager - Content and Media

Marketing Activation Manager - Content and Media

Your manager: Senior Marketing Activation Manager

Team: Marketing

Location: Chiswick, London

We operate a hybrid working approach, which allows you to manage your time between home and office.

Be part of something big

We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes.

Here in the UK

In the UK, Pernod Ricard is made up of 3 businesses:

Pernod Ricard UK, which markets, sells and distributes our products in the UK market

Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio

Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.

We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Your new team

This position sits in our Global Travel Retail business. Global Travel Retail is one of the Group’s largest markets, bringing Pernod Ricard brands to life in the exciting and innovative Travel Retail channel which includes duty-free, cruise ships & border shops around the globe. With a global footprint across more than 20 locations and over 30 nationalities, our working culture celebrates inclusion and diversity. Our team is united by our shared passion for travel and our shared belief in its transformative power. Travel to the heart of our exciting business with our @pernodricardtravel Instagram page, showcasing our latest projects and innovations around the globe.

About your role

The Marketing Activation Manager – Retail Media and Content is a key member of the Trade & Customer Marketing team, acting as the specialist for adapting and deploying global brand content across retail media, e-commerce and fit for purpose content across the traveller shopper journey.

Working across brands, customers and retail partners, the role translates global brand assets into retail-ready aligning to brand and shopper objectives, customer content requirements, retail media execution and delivers a consistent, high-quality brand presence across physical and digital retail touchpoints.

The role ensures global content is fit-for-purpose for retail activation, fully compliant with brand guidelines and optimised for effective execution and visibility, driving best-in-class retail execution.

Core Areas of Ownership

1. Retail Media

• Support the Media and Omnichannel teams in the delivery of global retailer paid media packages, ensuring asset adaptation, localisation, legal approvals and consistency of messaging in line with global brand objectives and regional priorities.

• Lead the execution of regional retail media packages , including loyalty programme promotions, coordinating content assets, internal prize sourcing, terms and conditions and CRM communications.
• Ensure all content is correctly formatted and delivered in line with retailer media and CRM specifications.
• Contribute to campaign review and performance evaluation, capturing insights and learnings to continuously improve future execution.

2. Retail Content Adaptation & Asset Readiness

• Translate central brand content into travel retail specific assets across all touchpoints including in-store, e-commerce, print and retail media environments.
• Regional content communication adaptation including translations where required, aligned to key shoppers and nationalities to assets to drive consideration and conversion
• Ensure assets meet customer specifications, technical requirements and brand guidelines.
• Coordinate adaptations, resizing, local translations and approval processes with Brand and Legal teams.

3. E-commerce Content & Visibility

• Support strong e-commerce execution by ensuring content is optimised for customer platforms and visibility requirements.
• Improve consistency and quality of brand presence across retailer digital environments.
• Work with customer digital teams to ensure timely and accurate content deployment.

Key responsibilities

• Act as the central point of coordination for retail content adaptation across customers.
• Work closely with Marketing Customer Activation Managers to align asset delivery with customer activation plans.
• Lead the execution of retail media campaigns including loyalty/CRM programme promotions.
• Manage the production and delivery of assets for retail media, e-commerce visibility and in-store execution.
• Coordinate internal Brand, Design and Legal approvals to ensure content compliance and timely delivery.
• Liaise with internal and external design and production teams to manage adaptations and timelines.
• Support post-campaign reviews, capturing insights and identifying opportunities to improve retail content effectiveness.
• Provide support on activation initiatives across customers as required.

Key relationships

Internal:
GTR Brand teams, Retail Excellence, Regional Customer Activation Managers, Omnichannel and Media team, Legal, Finance

External:
Retail customers, customer digital and media teams, creative and production agencies, artwork suppliers.

Who we’re looking for.

You may be a strong fit if you have:

• Experience in customer marketing, trade marketing, retail activation or digital content deployment or agency experience implementing retailer campaigns
• Strong content adaptation experience and understanding acro retail, e-commerce content, and shopper  campaign implementation
• Strong stakeholder management and project management skills.
• High attention to detail and ability to manage multiple projects simultaneously.
• A collaborative, proactive mindset suited to a fast-paced, international environment

Why this role matters

This role plays an important part in improving the quality, consistency and effectiveness of brand execution across Global Travel Retail. By strengthening content strategy, asset readiness and retail media support, the role helps ensure Pernod Ricard brands show up with clarity, consistency and impact across customer environments

Job Posting End Date:

Target Hire Date:

Target End Date: