• Develop and maintain a detailed understanding of the compounding industry, PCCA’s core business, departments and individual accounts/business units.
• Assist the Director of Accounts in annual strategic marketing planning for PCCA’s core business, assigned departments and business units.
• Develop and implement multi-platform marketing and communications campaigns/programs for assigned accounts/business units in collaboration with account teams, Creative Director and Director of Accounts.
o Lead cross-functional account teams, including task and deadlines assignment.
• Build and maintain strong relationships and ongoing communications with account stakeholders (including Director of Accounts, VP of Marketing & Communications and Chief Marketing Officer) to ensure alignment of account goals, strategies and tactics, including:
o Collecting input/content
o Writing creative briefs, proposals and plans
o Running meetings – setting agendas, leading discussions, following up
o Setting deadlines and ensuring on-time execution/delivery
• Monitor content and design for accuracy, consistency with corporate strategies, messaging platforms and brand guidelines
o Presenting creative/campaign elements for review/approval
o Developing and managing account budgets, including outside production costs
o Identifying and tracking impactful performance indicators for accounts, campaigns and channels
o Reporting campaign/plan results, including data-driven insights and recommendations for strategy improvement
• Develop and execute email communications/campaigns for assigned accounts.
• Leverage and optimize marketing channels for maximum effective reach.
• Champion and facilitate the increased use of digital marketing tools and support infrastructure for expanded lead generation and qualification, improved customer experience, increased targeting capabilities and impactful personalization.
• Maintain proficiency with the PCCA project management software and collaborate with Marketing Operations to ensure deadlines and goals are met.
• May lead and directly manage marketing account coordinators and/or marketing account specialists.
Who You Are
• Bachelor’s degree in marketing, communications, business or a related field
• 6 to 10+ years in marketing roles with progressively expanded responsibilities, including:
o Development and execution of marketing strategies and campaigns that grew sales, increased customers, gained audiences and generated a significant return on investment
o Contribution to digital marketing platforms including website, email and social media
• Excellent communications skills, including written, verbal and public speaking
• Ability to solve problems, adapt to changing needs and make decisions
• Ability to manage and prioritize multiple campaigns and projects for core business and individual accounts/business units
• Experience developing key metrics to track and report the impact of overall and specific marketing efforts
• Motivated to stay continually informed of the latest marketing and digital trends
• Experience with marketing automation platforms and Adobe Creative Cloud, including InDesign and Photoshop, a plus
Qualifications Education Required Bachelors or better. Equal Opportunity Employer
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Skills Required
- Bachelor's degree in marketing, communications, business, or related field
- 6 to 10+ years in marketing roles with progressively expanded responsibilities
- Proven experience developing and executing marketing strategies and campaigns that drove sales, audience growth, and ROI
- Experience with digital marketing platforms including website, email, and social media
- Experience developing key metrics to track and report marketing impact
- Excellent written, verbal and public speaking skills
- Ability to manage and prioritize multiple campaigns and projects
- Proficiency with project management software and collaboration with Marketing Operations
- Experience with marketing automation platforms
- Experience with Adobe Creative Cloud, including InDesign and Photoshop
