About demandDrive: demandDrive is a growth-focused go-to-market agency that helps B2B organizations accelerate pipeline and revenue through integrated sales, marketing, and revenue operations solutions. We partner with companies ranging from emerging businesses to enterprise brands to design and execute customized programs that align strategy, technology, and execution across the full customer journey. Our services include sales development, demand generation, digital marketing, website development, CRM optimization, and GTM systems support—all built to deliver measurable business outcomes. At our core, we combine smart technology, data-driven processes, and talented people to help clients grow faster and operate more efficiently.
Position Overview - Marketing Account Manager: As a Marketing Account Manager, you won't just be the bridge between the client and the agency; you will be the strategic lens through which all work is filtered. In this role, you will lead one of our largest and most complex marketing accounts, focusing heavily on the intersection of Website Optimization (SEO, CRO, Tech, and User Journey) and CRM strategy.
We aren't looking for a passive liaison. We need a proactive partner who can challenge the status quo, interpret data into actionable insights, and ensure that every deliverable—from a technical SEO fix to a CRM automation—aligns with the client’s high-level business objectives.
Job Duties & Responsibilities:
- Strategic Account Leadership: Act as the lead strategist for our flagship account, ensuring all initiatives across SEO, CRO, and CRM are integrated and driving toward specific growth KPIs.
- Consultative Partnership: Move beyond "order taking" to provide a strategic lens on all projects, identifying gaps in the current user journey and proposing innovative digital solutions.
- Integrated Communication & Coordination: Serve as the high-level orchestrator between client stakeholders and internal specialists, ensuring that requirements are communicated clearly and executed cohesively across all departments.
- Web Optimization Oversight: Drive the roadmap for website excellence, focusing on the technical health of the site, organic search visibility, and conversion rate optimization (CRO) to maximize user journey efficiency.
- CRM & Lifecycle Management: Partner with the client to refine their CRM strategy, ensuring data-driven personalization and seamless handoffs between web experiences and lead nurturing.
- Cross-Functional Orchestration: Translate complex client goals into actionable project plans for internal specialists (Dev, UX/UI, SEO, and Data), ensuring the technical execution matches the strategic vision.
- Full-Cycle Project Management: Oversee the planning, resourcing, and delivery of large-scale website projects—ranging from technical audits and landing page optimization to full-site enhancements.
- Operational Excellence: Use Wrike to manage sophisticated workflows, budgets, and team resourcing, ensuring high-stakes projects remain on-time and on-budget.
- Growth & Innovation: Proactively identify opportunities to expand the account's digital footprint through new technologies, service offerings, and strategic pivots.
- Performance Analysis: Regularly interpret web performance metrics and CRM data to report on ROI and pivot strategies in real-time based on user behavior.
Job Requirements:
- Experience: 3–5+ years of account management experience within a digital marketing or web agency, specifically managing high-revenue or enterprise-level clients.
- Technical Literacy: A strong understanding of the Website Lifecycle, including SEO best practices, technical web requirements, and how UX/UI impacts the user journey.
- Strategic Mindset: Proven ability to look at a project and see the "big picture"—you should be comfortable discussing LTV, conversion funnels, and data integration.
- CRM Savvy: Experience working with CRM platforms and an understanding of how they integrate with web properties to drive conversions.
- Project Leadership: Expert-level ability to manage cross-functional teams and complex timelines without losing sight of the details.
- Communication: Exceptional presentation and interpersonal skills; ability to navigate high-pressure situations with grace and authority.
- Passion & Energy: Must bring a high level of "proactive energy"—we want someone who is genuinely excited by solving puzzles and exceeding client expectations.
- Education: Bachelor's degree in Marketing, Communications, Business, or a related technical field.
Benefits:
- Hybrid or remote (dependent on location) - $80,000 - $90,000 annual salary range.
- Health coverage and other health & wellness benefits via BCBS, vision care, dental coverage (Delta Dental), paid paternity & maternity leave, life+disability insurance, 401(k) matching.
- Paid time-off, including 14 paid holidays.
- Great work-life balance & positive company culture.
- Team happy hours.
- Business casual dress code.
- Company laptop, full tech stack+tools, and other resources provided by demandDrive.
Skills Required
- 3-5+ years of account management experience
- Strong understanding of Website Lifecycle and SEO best practices
- Experience with CRM platforms and their integration
- Exceptional presentation and interpersonal skills
- Bachelor's degree in Marketing, Communications, Business, or related field
What We Do
demandDrive is an industry-leading integrated sales and marketing agency. We provide clients with enterprise-quality sales & marketing solutions to help them optimize their processes and increase revenue growth. We are defined through our dedication to developing holistic sales & marketing strategies that fit within our clients’ existing framework in a way that optimizes for organizational growth. Our capabilities go beyond simple plug-and-play sales & marketing services (though we can do that too!), as we work with every individual client to find a solution unique to their needs. We utilize an integrated approach to identify needs across every clients’ revenue generating departments that combines the flexibility of outsourcing with the expertise and continued development of a close-knit internal team. We have collected top honors such as being named to the Inc. 5000 list of fastest growing private companies in the US 7 years in a row. Head over to our website to discover our suite of solutions & services to see how we can help you reach your growth goals!
Why Work With Us
Our culture is what allows us to provide the service we do for our clients in the B2B technology space. Our focus on employee-led growth has not only opened up tremendous opportunities for our reps, but they have in turn done the same for our clients. As our co-founders say: “Take care of your employees, and they'll take care of the business."
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