Exciting Opportunities at Cranberry Park Grand Rapids
We are looking for a strong leader that is ready to collaborate with an established team to grow the census! The marketer will be responsible for the internal and external marketing of the community, works closely with all levels of the organization to ensure that the brand, image, and reputation of the community are viewed as excellent. This building offers specialty programs that other communities do not have, giving them the advantage over competitors and the ability to truly provide excellent care.
Qualifications and responsibilities:
- Knowledge of creating and driving sales culture in the community with positive influence and attitude
- Knowledge of the Senior Living industry and understanding the difference of service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)
- Exceptional communication skills.
- Identifying new strategies to increase visits to the community
- Relationship-building with hospitals, Skilled Nursing Facilities, and specialty physician offices to drive business and Sales into an assisted living community.
- Self-starting, focused, goal-oriented
- Communicating (daily) to the Executive Director and Director of Sales of the community regarding Sales appointments and/or leads
- Ability to achieve and exceed census goals
- Generate leads, schedule and execute tours, manage customer relationship management (CRM) system
- Self-scheduling appointments that can impact Sales in the community
- Develop a business development plan and develop integral referral relationships in the community
- Knowledge of the competitors in the market and understanding points of difference in our community
- Business Development: 2 years (Required)
- Senior Healthcare: 2 years (preferred)
- Sales: 2 years (Required)
License or certification:
- Driver's License (Required)
Travel:
- 75% (Required) – local travel to networking events, referral sources, and assessments
- Job allows for some flexibility in hours - not the traditional 9-5 structure due to the nature of leasing operations and community outreach. In addition to onsite tours and meetings, the job requires local, on-the-road, out-of-office travel in order to build regional relationships and spread awareness.
Benefits:
- Medical, dental, and vision insurance
- Paid time off
Skills Required
- Two years of business development experience
- Two years of sales experience
- Knowledge of senior living service levels, including independent living, assisted living, memory care, long-term care, and rehabilitation
- Exceptional communication skills
- Ability to generate leads, schedule and conduct tours, and manage a CRM system
- Ability to develop referral relationships and business development plans
- Ability to achieve and exceed census goals
- Senior healthcare experience
- Valid driver's license
- Ability to travel locally 75% of the time
What We Do
Homestead Home Health Care Services is a Michigan-based full-service private-duty agency serving seniors and other individuals who need assistance at home. It provides personal and supportive home care ranging from companionship, transportation, and errands to round-the-clock care, care management, medication administration, diabetic management, wound care, specialized transfers, hospice support, restorative programs, memory-care services, counseling, and home maintenance for clients throughout Michigan.
