Marketer for Senior Living

Posted Yesterday
Be an Early Applicant
Ypsilanti, MI, USA
In-Office
Junior
Healthtech
The Role
Markets a senior living community by generating leads, building referral relationships with hospitals and healthcare providers, scheduling and conducting tours, managing CRM activity, and supporting census growth. The role develops business plans, promotes the community’s brand and specialty programs, tracks sales appointments and leads, and communicates with leadership. It requires extensive local travel to networking events, referral sources, and assessments, along with flexibility beyond a traditional 9-to-5 schedule.
Summary Generated by Built In
Responsibilities/Qualifications

Notification of New Management – Exciting Opportunities at Bridgeway Park Superior!


We are thrilled to announce that Bridgeway Park Superior Senior Living Community is under new management! With fresh leadership and a renewed commitment to excellence, we are excited to continue fostering a warm, caring, and vibrant environment for both our residents and staff.


As part of this exciting transition, we are actively looking to expand our team with dedicated and compassionate professionals who are passionate about making a difference in the lives of our seniors.


We are looking for a strong leader that is ready to collaborate with an established team to grow the census! The marketer will be responsible for the internal and external marketing of the community, works closely with all levels of the organization to ensure that the brand, image, and reputation of the community are viewed as excellent. This building offers specialty programs that other communities do not have, giving them the advantage over competitors and the ability to truly provide excellent care.


Qualifications and responsibilities:

  • Knowledge of creating and driving sales culture in the community with positive influence and attitude
  • Knowledge of the Senior Living industry and understanding the difference of service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)
  • Exceptional communication skills.
  • Identifying new strategies to increase visits to the community
  • Relationship-building with hospitals, Skilled Nursing Facilities, and specialty physician offices to drive business and Sales into an assisted living community.
  • Self-starting, focused, goal-oriented
  • Communicating (daily) to the Executive Director and Director of Sales of the community regarding Sales appointments and/or leads
  • Ability to achieve and exceed census goals
  • Generate leads, schedule and execute tours, manage customer relationship management (CRM) system
  • Self-scheduling appointments that can impact Sales in the community
  • Develop a business development plan and develop integral referral relationships in the community
  • Knowledge of the competitors in the market and understanding points of difference in our community
  • Business Development: 2 years (Required)
  • Senior Healthcare: 2 years (preferred)
  • Sales: 2 years (Required)

License or certification:

  • Driver's License (Required)

Travel:

  • 75% (Required) – local travel to networking events, referral sources, and assessments
  • Job allows for some flexibility in hours - not the traditional 9-5 structure due to the nature of leasing operations and community outreach. In addition to onsite tours and meetings, the job requires local, on-the-road, out-of-office travel in order to build regional relationships and spread awareness. 

Benefits:

  • Medical, dental, and vision insurance
  • Paid time off

Skills Required

  • Two years of business development experience
  • Two years of sales experience
  • Knowledge of the senior living industry and service levels
  • Exceptional communication skills
  • Ability to generate leads, schedule and conduct tours, and manage a CRM system
  • Ability to achieve and exceed census goals
  • Driver's license
  • Two years of senior healthcare experience
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
1,000 Employees
Year Founded: 1989

What We Do

Homestead Home Health Care Services is a Michigan-based full-service private-duty agency serving seniors and other individuals who need assistance at home. It provides personal and supportive home care ranging from companionship, transportation, and errands to round-the-clock care, care management, medication administration, diabetic management, wound care, specialized transfers, hospice support, restorative programs, memory-care services, counseling, and home maintenance for clients throughout Michigan.

Similar Jobs

In-Office
Grand Rapids, MI, USA
1000 Employees
In-Office
Wyoming, MI, USA
1000 Employees
In-Office
Marshall, MI, USA
1000 Employees
In-Office
Superior Township, MI, USA
1000 Employees

Similar Companies Hiring

Sailor Health Thumbnail
Healthtech • Social Impact • Telehealth
New York City, NY
20 Employees
Granted Thumbnail
Artificial Intelligence • Healthtech • Insurance • Mobile • Financial Services
New York, New York
23 Employees
OneImaging Thumbnail
Healthtech
Miami, FL
62 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account