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Job DescriptionDefine and manage a product’s marketability to ensure its desirability, consistency, and clarity of value proposition to players. Develop a strategic framework to guide development teams and inform go-to-market strategies through clear, consistent, and actionable marketing foundations.
WHAT YOU’LL DO
- Define the fundamentals of the product’s marketability, including its core elements, positioning, USPs, visual and verbal identity, as well as the principles that ensure consistency, differentiation, and continuity across products.
- Develop and evolve the product’s marketing vision to ensure its relevance to players, consistency across experiences, and alignment with business goals.
- Define marketability guidelines for content themes, products, and new features to ensure they align with the product’s positioning, player expectations, and development objectives.
- Collaborate closely with the Go-To-Market Director to ensure that the product’s foundations meet marketing and business needs as well as market realities.
- Provide development teams with player insights (motivations, perceptions, feedback, reception of new features), market trends, and business needs to ensure a player-centric approach to product development.
- Act as a spokesperson for players in discussions regarding product evolution and evaluate content decisions through the lens of marketability.
- Initiate marketability strategies to enhance the product’s desirability and ensure consistency across all its dimensions.
- Collaborate with insights teams and marketing experts to identify growth opportunities, emerging expectations, and market trends.
- Translate product changes (features, content, monetization, new releases) into value propositions, documentation, and content that can be leveraged by Go-To-Market, Business, and marketing partner teams.
- Develop the marketability deliverables necessary for understanding and promoting the product, including product bibles, naming frameworks, build & capture guidelines, and product understanding content.
- Define marketability asset requirements and guide their production in collaboration with the Go-To-Market and Creative Services teams to support business needs, promote USPs, and ensure product consistency across marketing touchpoints.
- Ensure that business priorities and Go-To-Market needs are factored into marketability outputs to maximize their relevance and impact.
- Define and track marketability and product desirability metrics to assess the resonance of the positioning, player perception, and the product’s marketing health.
- Develop measurement approaches to evaluate marketability performance (brand equity, intent-to-play, excitement metrics, reception of new features, etc.) and identify opportunities and risks.
- Conduct regular reviews to identify lessons learned, benchmark market trends, and inform future product direction.
- Manage and develop a team of Marketability experts covering Product Marketing and Product Management.
- Foster a culture of product expertise, collaboration with development teams, and marketing consistency.
- Support employee development through coaching, clear prioritization, and growth opportunities.
- Perform all other related tasks.
WHAT YOU'LL BRING
- A university degree in a relevant field or equivalent education.
- At least 7 to 10 years of experience in video game marketing or other relevant experience in product positioning and strategy.
- Leadership and excellent interpersonal communication skills
- Ability to manage and adapt to change
- Ability to work effectively on multiple projects simultaneously
- Results-oriented and committed to serving stakeholders
- Ability to defend one’s point of view, even when it is unpopular
- Ability to delegate and empower others
- Functional bilingualism (French and English)
- In-depth knowledge of the video game market and industry
- Human resources management skills
- Ability to incorporate a creative vision into the development of marketing products, taking into account market trends and player expectations
Skills Required
- University degree in a relevant field or equivalent education
- 7 to 10 years of experience in video game marketing or relevant product positioning and strategy
- Leadership and excellent interpersonal communication skills
- Ability to manage and adapt to change
- Ability to work effectively on multiple projects simultaneously
- Results-oriented and committed to serving stakeholders
- Ability to defend one's point of view, even when it is unpopular
- Ability to delegate and empower others
- Functional bilingualism (French and English)
- In-depth knowledge of the video game market and industry
- Human resources management skills
- Ability to incorporate a creative vision into marketing products considering market trends and player expectations
Ubisoft Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ubisoft and has not been reviewed or approved by Ubisoft.
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Healthcare Strength — Health coverage in the U.S. includes medical, dental, and vision options with HSA funding to cover the deductible, plus access to One Medical and a mental‑health program. Several studios also provide telemedicine and, in some regions, on‑site clinic services.
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Leave & Time Off Breadth — Time off includes paid vacation, holidays, wellness time, volunteer PTO, and a sabbatical available after five years in the U.S. Canadian studios highlight six weeks of vacation and additional local days tied to occasions or seasonal reduced hours.
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Parental & Family Support — Enhanced parental leave with salary top‑ups is emphasized in multiple regions, including Canada. In the U.S., a travel‑expense program supports access to reproductive healthcare when services are out of state.
Ubisoft Insights
What We Do
Ubisoft’s 20,000 team members, working across more than 40 locations around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent has brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves.
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