Location: Central London, St Paul’s (Hybrid)
Salary: 26K p.a.
Purpose
Market Size Analysts are responsible for creating market size data and content for Mintel’s Market Dynamics product. In this role, they collect consumer spending and consumption data through both primary and secondary research. They will interpret and structure complex findings into Mintel’s market size databases and produce content that highlights key market data, emerging trends, cross-category, cross-market, and cross-product analyses, for the purposes of supporting both internal teams and external stakeholders.
Impact
The data and content produced by the Market Size Analyst will enhance Mintel’s market size database and support the development of the Market Dynamics product. These concise, self-contained outputs provide clients with market intelligence and clear data- driven analysis, guiding further market exploration. The Analyst’s contributions elevate Mintel’s reputation as a trusted source for high quality and trustworthy market intelligence.
What You Will Be Doing:
Secondary Research: Conduct economic market research across 40 FMCG categories by identifying and utilising secondary sources available in the local market to determine market sizes. Map the brand landscape, presenting findings in structured data formats for further analysis in a global context.
Trade Interviews: Build and maintain relationships with industry experts and conduct trade interviews, capture emerging trends and key insights, and ensure the accuracy and relevance of research deliverables.
Produce written content: Develop category content by applying strong market knowledge and analytical skills to evaluate data outputs, generating insights and reliable market forecasts.
Communication & collaboration: Collaborate with cross-functional teams to share industry expertise, support knowledge sharing, and enhance operational efficiency across the business.
What We Are Looking For:
Local Market Expertise:
- Minimum of 3 years of residency in Brazil with a strong understanding of its business culture and consumer behavior.
- Native fluency in both written and spoken (Portuguese) is essential.
- Familiarity with FMCG markets and local retail structures is a strong advantage
Data-Driven:
- Strong analytical and critical thinking skills, with high attention to detail.
- Comfortable working with large sets of quantitative data from various sources to extract meaningful insights and narratives.
- Proficiency in Excel and written business English for data analysis and reporting.
Open & Global Mindset:
- Strong interpersonal and communication skills, with confidence in conducting daily trade interviews via phone or Microsoft Teams.
- Experience in outbound calling (e.g., for sales, research, or customer service) is a plus.
- Collaborative approach with a willingness to share knowledge and work across teams in a global environment.
Self-Directed & Proactive:
- Ability to take the initiative to solve problems and eager to take ownership and accountability for the projects assigned.
- Ability to handle multiple tasks simultaneously and are able to work under pressure and meet deadlines.
Growth-Oriented:
- Commitment to continuous learning and personal development, actively seeking opportunities to expand skills.
- Comfortable stepping outside your comfort zone and turning challenges into valuable learning experiences with a flexible mindset.
What you’ll get in return
- A culture that supports true collaboration whilst embracing remote working with a company wide hybrid working week.
- Flexi-Time working hours (start working between 7:00am and 11:00am).
- Blended (home/office) approach to work.
- Approach to personal development where we encourage individuals to grow and share what they’ve learned.
- Social events, both within the department and across the company
- Home Office allowance, as the working model will be a blend of home and office working
- Generous holiday allowance with the opportunity to buy back additional holiday.
- A day off to celebrate your birthday
- Giving back is part of our culture with this in mind Mintel gives each employee 2 days per year to give to a worthwhile cause.
- Open plan office with breakout areas, coffee machines, pool table and table tennis
#LI-DB1
#LI-Hybrid
Top Skills
What We Do
Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it.
So what goes into the market intelligence mix?
MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future.
MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide.
PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers.
COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge.
The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge.
That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.
.png){kind=logo}
