Market Segment Manager

Serving as an industry expert and key customer advocate, the Market Segment Manager drives new product development, strengthens customer and industry relationships, and ensures effective market communication. This position plays a critical role in supporting a business portfolio exceeding $500 million in sales while advancing Sherwin-Williams' long-term growth strategy.

The Market Segment Manager - Metal Building Products - is responsible for developing, implementing, leading and executing the strategic marketing plans for the Building Products Segment. 

• Achieve established financial goals, particularly sales and margin objectives 
• Development and execution of the segment strategy. 
• Create and maintain key industry relationships and develop into an industry expert 
• Partner with Sales and Marketing Communications to implement an external and internal segment communications strategy. 
• Collaborate with the R&D team and Commercial to drive the development and commercialization of new products and services 
• Stay within budget and schedule in achieving the above results

Strategy:

• Clearly define the potential market, product opportunity and customers within the industry through segmentation of focus market and sub-focus market opportunities 
• Build the business and marketing strategy for the segment, including plans for growth through existing markets, adjacent markets, new markets, existing technologies and new product development. 
• Collaboration and communication with Technical, Commercial, and Supply Chain to execute strategy 
• Support the Operating Plan development and execution of the Coil division strategy 
• Prepare data and analysis for regular business reviews 

Business Development:

• Support the Coil commercial organization at the strategic and tactical account level through targeting, lead generation, sales tool development, pricing guidance, and collaborative selling 
• Maintain direct contact with key customers and suppliers in the segment to stay on top of evolving trends 
• Drive specification of Sherwin-Williams products
• Support Commercial in development of proposals and presentations 
• Provide competitive intelligence and positioning
• Be actively involved in industry associations 
• Create pro-forma financials to evaluate any investment opportunities 

Industry Products:

• Conduct Voice of Customer activities with key customers to determine future development initiatives. 
• Collaborate with Commercial and Product Marketing to build the short-term and long-term new product development (NPD) roadmap for the segment 
• Maintain the product portfolio through new product development, technical transfers, product launches, and life cycle analysis in collaboration with Commercial, Technical and Product Marketing 
• Develop the business case for new product development and determine allocation and prioritization of technical resources 
• Seek out enterprise opportunities and drive projects with key accounts 

Communications:

• Support Commercial organization in creating effective sales and marketing tools, collateral, and events. 
• Create an annual marketing communication plan in conjunction with the marcom team. 
• Act as the liaison between the Enterprise team and the business 
• Research and Analyze industry data to support development of sales demand plan. 
• Design and deliver market and product training internally and externally 
• Work with Technical Director to direct and/or author papers for presentation at industry conferences, or for publication in industry trades 

Brands: 

• Creative development 
• Market perception and customer satisfaction research 
• Support the meeting of customer expectations 

• Design the Sherwin-Williams brand plan, including brand development, leverage, extension, and portfolio management of existing and new sub-brands

  This position is also eligible for [bonus] [commissions] [long-term incentive compensation awards] based on performance and subject to the terms of the Company’s applicable plans.  

  This position is eligible for health benefits, such as medical, dental and vision coverage, Flexible Spending Accounts (FSAs), disability coverage, security, retirement and saving benefits, and more. Additional benefits include a generous time away from work package, including personal leave, paid parental leave, medical leave, vacation, holidays, among other benefits.

Minimum Requirements:

• Must have a Bachelor’s Degree 

• Must have previous B2B sales or marketing experience  

  
  

Preferred Requirements: 

• Have a Master’s Degree
• Have five (5) years of marketing experience 

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:

Life … with rewards, benefits and the flexibility to enhance your health and well-being
Career … with opportunities to learn, develop new skills and grow your contribution
Connection … with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible

At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.

Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.

Sherwin-Williams is proud to be an Equal Employment Opportunity employer.  All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.

As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.

Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.