Market Sales Lead

Posted 10 Days Ago
Be an Early Applicant
Snacks, IN
48K-80K Annually
1-3 Years Experience
Food
The Role
The Market Sales Lead is responsible for retail engagement, ensuring compliance with expectations, and establishing strong relationships with retailers and Independent Distribution Partners. They will identify sales opportunities, manage retailer satisfaction, develop engagement plans, and use metrics to improve performance in their assigned market.
Summary Generated by Built In

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, noosa, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

  • Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
  • Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
  • Campbell’s offers unlimited sick time along with paid time off and holiday pay.
  • If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
  • Giving back to the community’s where our employees work and live is very important to Campbell’s. Our “Giving that Matters” program matches employee donations and/or volunteer activity up to $1,500 annually.
  • Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

General Summary
The Market Sales Lead (MSL) will provide area support for the retail customer, business continuity and field sales execution team. The MSL will drive retail engagement and Independent Distribution Partner (IDP) partnership while being able to troubleshoot and own the resolution of front-line issues. Their primary focus will be retail engagement and the identification of incremental volume opportunities at retailer level to deliver our sales objectives. 

Retail Engagement (60%):
• Monitor, measure, and ensure compliance with retailer expectations.
• Develop and maintain strong relationships with retailer management by demonstrating sales business acumen and partnership.
• Identify incremental and compression selling opportunities related to display and distribution and recommend such opportunities to IDPs for execution. 
• Adapt to retailer and market level conditions to drive business decisions and make recommendations that will improve sales performance.
• Establish and maintain a high level of retailer engagement through store frequency visits and prioritization of retailer concerns.
• Apply business acumen to resolve disputes with retailers.
• Leverage sales technology and data to unlock retailer opportunities and properly respond to retailer ad hoc requests.
• Create monthly retailer engagement plans, set weekly calendar to manage the plan, and adjust on a weekly basis based on changing retailer priorities.
• Improve retailer satisfaction by trouble shooting product supply issues and selling-in point-of-sale promotional material.
• Develop metrics to identify inefficiencies and areas for improvement within assigned market.
• Assist with various aspects of pre-event, main event, and post-event execution.
• Communicate distribution, merchandising and promotion priorities against specific retailer targets in the market to cross functional partners. 
• Support retailer expected service levels within the market.
• Understand, communicate, and apply the variability and uniqueness for the retailer and shopper, as well as growth potential, in different market conditions across multiple classes of trade (Convenience, Mass, Grocery and Drug, etc.).


IDP Engagement (35%):
• Establish and maintain strong relationships with IDPs.
• Ensure visible engagement and collaborate regularly with IDPs on problem solving related to service delivery to retailers. 
• Effectively communicate specific retailer expectations and opportunities to IDPs.
• Support adhoc IDP requests.
• Provide professional in-the-moment conflict management and resolution with IDPs when issues arise.


Emergency Services (5%):
• Coordinate with local Business Development Managers, Zone Sales Managers, Market Development Leads and Warehouse teams to execute in-the-moment urgent tasks to respond to retailer demands.
• Support with store resets based on retailer demand.
• Provide emergency services for all retailers, primarily through temporary labor or seeking solutions with nearby IDPs or other third party agencies.
• Offer and, if requested, provide in-store support for promotional activity to meet retailer demands, following IDP authorization protocol.

Job Complexity/Scope:

• Communicate in an effective, sophisticated, and nuanced manner to a diverse group of internal and external cross functional partners. 
• Establish, develop, and maintain business relationships with independent third parties through engagement (IDPs, retailers, etc.). 
• Analyze and synthesize data from multiple complex sources in order to assess and effectively communicate business goals, strategies, and objectives. 
• Have a clear understanding of IDP business model.
• Solve complex problems maintaining focus and overcoming obstacles until goals and commitments are met.
• Leverage technology to make informed business decisions. 
• Assist with emergency retailer situations.
• Align on monthly priorities and follow through to exceed retailer expectations. 
• Provide real-time feedback/insights on store-level opportunities.
• Maintain excellent presentation skills (oral and written communication skills).
• Demonstrate proficiency in key Microsoft platforms (including Excel) and general aptitude to use technology (e.g., Microsoft Suite of products, and sales-related software).
• Partner with Business Development Manager, Zone Sales Manager, Market Development Lead, retailers, warehouse teams and IDPs to proactively identify business constraints, opportunities, and needs.

Job Specifications:

• B.A. required
• 0-3 years of relevant experience
• Strong written and verbal communication
• Problem solving skills
• Strong technical and analytical skills
• Advanced Microsoft skills including Excel and PowerPoint 
• Leadership skills


Working Conditions
• Travel as needed, both local and overnight
• Must be able to relocate as required


Physical Demands
While performing the duties of this job, the employee frequently is required to stand, walk and sit. The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 35 pounds and occasionally lift and/or move up to 50 pounds. The employee is required to drive to stores, warehouses and hubs within the market on a consistent basis.

Disclaimer
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

$48,400-$69,600

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

The Company
HQ: Camden, NJ
0 Employees
On-site Workplace
Year Founded: 1869

What We Do

We’re here to serve you in your mission to delight guests, because we believe great food can enrich lives. It’s why we’re committed to serving products your guests trust. And why we’re always innovating to make sure we deliver not just on the needs of today but tomorrow as well.

We began serving people nearly 150 years ago, when we were founded on a mission to bring good, nutritious food to the many. We’re still committed to that mission today.

Campbell’s Foodservice. Made to Serve®.

Jobs at Similar Companies

McCain Foods Logo McCain Foods

Gatehouse/Weighbridge Operator

Food • Retail • Agriculture • Manufacturing
Peterborough, Cambridgeshire, England, GBR
20000 Employees

Mondelēz International Logo Mondelēz International

BD & Engineering Lead BTOR

Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
Hybrid
10 Ramadan City, Sharqīya, EGY
90000 Employees

Tarro Logo Tarro

Sales Systems Manager, Revenue Operations

Food • Information Technology • Payments • Software • Hospitality
San Francisco, CA, USA
1300 Employees
142K-192K Annually

Similar Companies Hiring

Mondelēz International Thumbnail
Retail • Manufacturing • Machine Learning • Hardware • Food • Big Data • Automation
Chicago, IL
90000 Employees
McCain Foods Thumbnail
Retail • Manufacturing • Food • Agriculture
Florenceville-Bristol, NB
20000 Employees
Tarro Thumbnail
Software • Payments • Information Technology • Hospitality • Food
Long Island City, NY
1300 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account