Market Research Analyst (Lead Generation)

Posted 13 Hours Ago
Be an Early Applicant
Hiring Remotely in USA
Remote
Mid level
Artificial Intelligence • Enterprise Web • Software
The Role
Conduct market research and lead generation for M&A targets across sectors, regions, and financial profiles. Analyze market trends, competitive landscapes, TAM/SAM/SOM, regulatory changes, and competitor M&A activity. Manage Salesforce data, reports, dashboards, workflows, and enrichment processes. Evaluate sourcing tools, support portfolio lead generation, and present pipeline and market intelligence reports to investment managers.
Summary Generated by Built In

This is a remote position.

We are seeking a highly motivated and detail-oriented Market Research Analyst to join our M&A team. In this role, you will be responsible for sourcing, identifying, and analyzing potential M&A leads to support our company's strategic goals. You will work closely with the leadership team members to evaluate market trends, competitive landscapes, and target companies, and help build a strong pipeline of potential deals.
Key Responsibilities:
Lead Generation & Prospecting
  • Conduct in-depth market research to identify potential M&A targets, including companies within specific sectors, regions, or financial profiles.
  • Qualify and hand off vetted leads to Deal Teams, ensuring clear investment criteria alignment.
  • Leverage tools like RocketReach, Apollo.io, Seamless.ai, Lusha, ZoomInfo, Grata, etc., to uncover and validate firmographic and contact data.
  • Design and execute multi-touch cadences (email, phone, LinkedIn) to engage and qualify acquisition targets.
Market & Industry Research
  • Conduct TAM/SAM/SOM analyses and deep-dive research on target verticals, sub-sectors, and competitive landscapes
  • Track industry trends, competitor M&A activity, and regulatory shifts impacting software markets.
CRM & Data Management
  • Maintain Salesforce: ensure data accuracy, build custom reports/dashboards, and set up automated workflows for lead tracking.
  • Continuously optimize sourcing processes and data enrichment to improve lead quality and coverage.
Sourcing Tool Evaluation & Optimization
  • Deep-dive into tools such as RocketReach, Apollo.io, Seamless.ai, Lusha, ZoomInfo, Grata, etc., to benchmark performance, and roll out best fits to the team.
  • Advise on tool ROI analyses and recommend new sourcing platforms or data providers
Portfolio Lead Support
  • Collaborate with Portfolio Operations teams to identify potential companies based on their requirements and help generate those leads.
Reporting & Collaboration
  • Prepare and present regular pipeline health and market intelligence reports to Investment Managers.

Requirements
  • Bachelor's degree in Engineering or a related field.
  • 4+ years of experience in M&A research, investment banking, private equity, or related areas.
  • Excellent analytical, research, and problem-solving skills.
  • Ability to synthesize complex information into actionable insights and recommendations.
  • Advanced proficiency in Excel, including pivot tables, complex formulas (VLOOKUP, INDEX-MATCH), and data visualization.
  • The ideal candidate should have experience with Google Keyword Research and proficiency in using business intelligence databases, such as LinkedIn, Crunchbase, SEMrush, Ahrefs, or similar tools, for research and data analysis.
  • Exceptional communication and presentation skills, both written and verbal.
  • Strong attention to detail, with the ability to manage multiple projects and deadlines.
  • Self-starter with a proactive approach to identifying new opportunities.
  • Knowledge of industry-specific trends and market dynamics.
  • Ability to manage confidential and sensitive information with discretion.

Benefits
  • Competitive salary, structured based on Indian working hours.
  • Comprehensive training and mentorship programs for skill and knowledge enhancement.
  • Opportunities for career advancement and professional development.
  • Experience collaborating with a diverse, global team within a remote work setting.

Skills Required

  • Bachelor's degree in Engineering or a related field
  • 4+ years of experience in M&A research, investment banking, private equity, or related areas
  • Excellent analytical, research, and problem-solving skills
  • Ability to synthesize complex information into actionable insights and recommendations
  • Advanced proficiency in Excel, including pivot tables, complex formulas such as VLOOKUP and INDEX-MATCH, and data visualization
  • Experience with Google Keyword Research
  • Proficiency using business intelligence databases such as LinkedIn, Crunchbase, SEMrush, Ahrefs, or similar tools
  • Exceptional written and verbal communication and presentation skills
  • Strong attention to detail and ability to manage multiple projects and deadlines
  • Self-starter with a proactive approach to identifying new opportunities
  • Knowledge of industry-specific trends and market dynamics
  • Ability to manage confidential and sensitive information with discretion
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The Company
113 Employees
Year Founded: 2021

What We Do

Embrace Software Inc. acquires, invests in, and builds niche vertical software businesses serving industry-specific markets. The company applies enterprise technology, capital, and operational expertise to strengthen mission-critical SaaS products, while increasingly embedding artificial intelligence across its portfolio. Its business groups span industrial, education, finance, healthcare, government, and legal technology, supporting acquired companies and their customers across multiple global markets through long-term ownership and shared services.

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