From fast answers to deep insights, Mintel has provided research and intelligence solutions to consumer-focused businesses for more than 50 years. With a combination of world-class syndicated tools and custom insight solutions, we are the eyes and ears in the markets that matter and the insights behind our clients’ next big idea.
Market Size Analysts are responsible for creating market size data and content for Mintel’s Market Dynamics product. In this role, they collect consumer spending and consumption data through both primary and secondary research. They will interpret and structure complex findings into Mintel’s market size databases and produce content that highlights key market data, emerging trends, cross-category, cross-market, and cross-product analyses, for the purposes of supporting both internal teams and external stakeholders.
We offer a comprehensive onboarding program for successful candidates, and the role will provide extensive skill-based learning opportunities and a long-term career development plan within the business.
What You Will Be Doing:
- Secondary Research: Conduct economic market research across 40 FMCG categories by identifying and utilising secondary sources available in the local market to determine market sizes. Map the brand landscape, presenting findings in structured data formats for further analysis in a global context.
- Trade interviews: Build and maintain relationships with industry experts and conduct trade interviews, capture emerging trends and key insights, and ensure the accuracy and relevance of research deliverables.
- Produce written content: Develop category content by applying strong market knowledge and analytical skills to evaluate data outputs, generating insights and reliable market forecasts.
- Communication and Collaboration: Collaborate with cross-functional teams to share industry expertise, support knowledge sharing, and enhance operational efficiency across the business. Communication is primarily internal, requiring clear and professional exchanges with peers and managers.
- Working Relationships: Work closely with your line manager and immediate team members to ensure alignment and support. Focus on individual contribution and ongoing skill development within your area of responsibility.
What We Are Looking For:
- Experience in India: You should have good understanding of its business culture and consumer behavior. This includes native fluency in written and spoken on the local languages. A familiarity with FMCG markets and retail structures in India is a plus.
- Data-Driven: You have exceptional analytical skills and a high level of attention to detail. You are motivated to work with quantitative data and have the ability to interpret a wealth of information from different sources to build compelling stories. You are proficient in written English analysis and have a good command of Excel.
- Open & Global Mindset: You have strong interpersonal skills to develop a professional network in India and are confident in conducting daily trade interviews on a daily basis. Having previous experience with outbound calls for sales/research/customer service purposes would be a plus. You have the desire to work collaboratively across the teams internally, actively promoting discoveries and sharing expertise.
- Self-Directed and proactive: You take the initiative to solve problems and uncover opportunities and are eager to take ownership and accountability for the projects assigned. You have the ability to handle multiple tasks simultaneously and are able to work under pressure and meet deadlines.
- Growth-oriented: You are committed to continuous learning, constantly pushing yourself outside of your comfort zone to develop your skill sets. You are proactive and flexible in dealing with existing challenges and turning them into learning opportunities.
- We welcome applications from individuals who are eligible to work in Malaysia without the need for visa sponsorship.
What We Offer:
- A culture that supports true collaboration whilst embracing remote working.
- Flexible start and end times.
- Blended (office/home) approach to work.
- Approach to personal development where we encourage individuals to grow and share what they’ve learned.
- Social events, both within the department and across the company.
- Generous annual leave and wider circle employee benefits.
- Additional one day off to celebrate your birthday.
- Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness, and Mintel Gives).
- Giving back is part of our culture with this in mind, Mintel gives employees 2 days' leave per year to join local volunteering activities organized by our Mintel Gives (where applicable).
- Mental health and wellbeing support via Modern Health App.
- Beautifully designed offices foster collaboration and fun.
Mintel is an equal-opportunity employer that is committed to the strength of an inclusive workplace.
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What We Do
Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it.
So what goes into the market intelligence mix?
MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future.
MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide.
PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers.
COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge.
The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge.
That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.
