Market Planning & Operations Manager (UCAN) - Commercial Planning

Posted 6 Days Ago
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New York, NY, USA
In-Office
220K-350K Annually
Senior level
News + Entertainment
The Role
Lead annual and in‑year commercial planning for UCAN Advertising. Coordinate planning across Sales, Account Management, Sales Solutions, Measurement and MP&O; integrate regional inputs into global product and policy roadmaps; develop commercial recommendations, align stakeholders, and ensure forecasts, pipeline, and deal learnings inform planning. Partner with Sales Operations, Pricing and cross-functional teams to maintain compliant reporting and scalable operations.
Summary Generated by Built In

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

As the Commercial Planning Manager on the MP&O team, you will be responsible for the regional business planning and the orchestrator for critical commercial initiatives. This is a high-impact, individual contributor role designed for a strategic operator who can translate high-level vision into rigorous, executable market plans. You will also be organizing complex workstreams, aligning stakeholders, and ensuring our advertising business scales with a high-performance operating rhythm and data-backed decision-making.

Key Responsibilities
  • Lead the annual and in‑year commercial planning cycles for UCAN Advertising.

  • Drive planning processes across all UCAN Ads teams (Sales, Account Management, Sales Solutions, Measurement, and MP&O).

  • Act as the coordinator and integrator of UCAN inputs into global product and policy planning, ensuring our regional priorities are clearly articulated, sequenced, and reflected in global roadmaps and long‑range plans.

  • Develop recommendations for the commercial approach for key programs and drive consensus within the UCAN Leadership team.

  • Work closely with Sales Operations and Pricing to ensure learnings (forecast, pipeline, win/loss, deal performance) are fed into the weekly/monthly/quarterly and annual planning of the business. 

  • Partner with internal cross functional teams to ensure our reporting and operations are operationally compliant.

Qualifications
  • 7+ years of experience in planning, sales operations or commercial enablement within a digital advertising environment.

  • Deep understanding of Direct Sales deal cycles and buying behaviors

  • Direct experience working with Programmatic advertising

  • Deep familiarity with the US advertising landscape, including agency and advertiser dynamics and the operational models required for digital media execution.

  • A strategic mindset with the ability to think big-picture while diving into granular details.

  • Experience with AI tooling (e.g. Claude), including custom skill development, workflow design, AI-assisted dashboarding, and prompt engineering. 


Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $220,000.00 - $350,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Skills Required

  • 7+ years of experience in planning, sales operations or commercial enablement within a digital advertising environment
  • Deep understanding of Direct Sales deal cycles and buying behaviors
  • Direct experience working with Programmatic advertising
  • Deep familiarity with the US advertising landscape, including agency and advertiser dynamics and operational models for digital media execution
  • A strategic mindset with the ability to think big-picture while diving into granular details
  • Experience with AI tooling (e.g. Claude), including custom skill development, workflow design, AI-assisted dashboarding, and prompt engineering

Netflix Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Netflix and has not been reviewed or approved by Netflix.

  • Fair & Transparent Compensation Compensation is positioned as “personal top of market” with regular recalibration and broad posted ranges for senior roles that signal the philosophy. The cash‑forward structure and clearly described pay‑mix choices help set expectations on how pay is determined.
  • Equity Value & Accessibility Employees can choose the mix of cash versus fully vested 10‑year stock options, with grants structured to be retained even after departure. This employee‑directed design increases accessibility and control over equity participation.
  • Healthcare Strength Health coverage is described as comprehensive across medical, dental, vision, and mental health, with employer funding designed to offset premiums. Additional resources like counseling/coaching and wellness support reinforce breadth in care access.

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The Company
HQ: Los Gatos, CA
13,212 Employees
Year Founded: 1997

What We Do

Netflix is the world's leading streaming entertainment service with 209 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

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