The Role
Leads the Wisconsin regional sales market, managing and developing approximately 15 sales associates. Establishes sales goals, oversees coaching and performance management, manages client and principal relationships, conducts business reviews, drives market growth, and ensures CRM, reporting, forecasting, and incentive execution. Represents the company at industry events and travels throughout the assigned territory, including possible overnight travel.
Summary Generated by Built In
BROAD FUNCTION AND SCOPE OF THE POSITION:
Affinity Group is seeking an experienced Market Manager to lead the Wisconsin market from our Milwaukee-area office. This hands on sales leader will coach and develop a team of approximately 15 sales associates, drive market growth, and strengthen relationships with clients, operators, and distributors.
The Market Manager leads and manages the regional sales organization to drive growth, profitability, and exceptional client representation. This role is responsible for developing, coaching, and supervising the sales force; aligning sales execution with company strategy; and managing principal relationships to ensure goals, initiatives, and expectations are met. The position balances strategic leadership with hands-on involvement in market execution, CRM discipline, and performance management.
PRINCIPAL RESPONSIBILITIES:
Sales Leadership & Strategy
CRM, Reporting & Sales Operations
EDUCATION, EXPERIENCE, KNOWLEDGE, SKILLS, AND ABILITIES:
COMPETENCIES:
PHYSICAL REQUIREMENTS AND WORKING CONDITIONS:
Equal Opportunity Statement
Affinity Group is an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Employment decisions are based on qualifications, merit, and business need.
Affinity Group is seeking an experienced Market Manager to lead the Wisconsin market from our Milwaukee-area office. This hands on sales leader will coach and develop a team of approximately 15 sales associates, drive market growth, and strengthen relationships with clients, operators, and distributors.
The Market Manager leads and manages the regional sales organization to drive growth, profitability, and exceptional client representation. This role is responsible for developing, coaching, and supervising the sales force; aligning sales execution with company strategy; and managing principal relationships to ensure goals, initiatives, and expectations are met. The position balances strategic leadership with hands-on involvement in market execution, CRM discipline, and performance management.
PRINCIPAL RESPONSIBILITIES:
Sales Leadership & Strategy
- Involvement in all aspects of the regional sales force, including hiring, coaching, professional development, and performance management.
- Establish sales goals, objectives, and KPIs aligned with company strategy; ensure consistent execution across market.
- Provide clear direction and communicate the “why” behind sales strategies and initiatives.
- Educate, encourage, and mentor sales representatives to achieve individual and regional performance objectives.
- Conduct regular follow-ups, field rides, and performance reviews; hold team members accountable for results.
- Support a collaborative, high-performance culture that prioritizes team success.
- Leads trimester planning: conducting one-on-ones, setting expectations, reviews progress with regularity
- Serve as the primary sales point of contact for local market principals.
- Manage client expectations through proactive communication, alignment, and execution with the sales team.
- Schedule and lead client work-withs to reinforce strategy and drive opportunities.
- Work closely with regional contacts to maintain and grow business by meeting established goals and objectives.
- Conduct manufacturer and distributor business reviews to assess performance, identify opportunities, and align on next steps.
- Manage communication and execution of bonus, promotion, and incentive initiatives.
CRM, Reporting & Sales Operations
- Oversee CRM usage, technology adoption, and data integrity across the sales team to ensure accurate reporting, forecasting, and insights.
- Analyze sales performance, market trends, and competitive activity to inform strategic decisions.
- Ensure timely completion of required reporting and administrative responsibilities.
- Represent the company at industry events, trade shows, and meetings as determined by sales leadership.
- Strengthen the company’s market presence through professional, consultative engagement with partners and customers.
EDUCATION, EXPERIENCE, KNOWLEDGE, SKILLS, AND ABILITIES:
- Bachelor’s degree in Business, Marketing, or a related field preferred; equivalent combination of education and experience considered.
- Minimum of 5–7 years of progressive sales leadership experience, preferably within foodservice, distribution, or a broker/manufacturer environment.
- Proven track record of leading high-performing sales teams and delivering consistent revenue growth.
- Collaborative leader who balances team and individual responsibilities.
- Skilled in coaching, mentoring, and developing talent through field engagement, feedback, and performance management processes.
- Ability to build and sustain a positive, high-performance culture focused on results, engagement, and continuous improvement.
- Open to feedback; contributes to a positive, high-morale culture.
- Results-driven while maintaining integrity and professionalism.
- Adaptable and comfortable leading through change.
- Proficiency in Microsoft 365 (Excel, PowerPoint, Outlook, Teams) and CRM platforms required.
- Ability to leverage data and digital tools to enhance team productivity, reporting, and communication.
COMPETENCIES:
- Communication: Strong listening, written, and verbal communication skills.
- Relationship Building: High emotional intelligence with ability to build trusted relationships with clients, principals, and internal teams.
- Business Acumen: Understands financial and market implications of decisions; displays strong orientation to profitability and growth.
- Planning & Organization: Excellent time management, prioritization, and goal-setting skills.
- Influence: Delivers consultative, impactful sales presentations and brings passion to serving others.
- Accountability: Demonstrates self-motivation, ownership, and follow-through.
PHYSICAL REQUIREMENTS AND WORKING CONDITIONS:
- Ability to perform essential job functions in office, warehouse, and restaurant environments.
- Ability to stand, walk, bend, stoop, or climb for extended periods.
- May be exposed to dust; ability to lift and/or push up to 30 pounds.
- Flexible work hours, including occasional weekends.
- Travel within the assigned territory required; overnight travel may be necessary.
Equal Opportunity Statement
Affinity Group is an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Employment decisions are based on qualifications, merit, and business need.
Skills Required
- Minimum 5-7 years of progressive sales leadership experience
- Proven record of leading high-performing sales teams and delivering consistent revenue growth
- Experience coaching, mentoring, and developing sales talent
- Ability to establish sales goals, KPIs, and performance objectives
- Ability to build and maintain client, principal, distributor, and internal relationships
- Proficiency in Microsoft 365, including Excel, PowerPoint, Outlook, and Teams
- Proficiency with CRM platforms
- Ability to analyze sales performance, market trends, and competitive activity
- Bachelor's degree in Business, Marketing, or related field
- Foodservice, distribution, or broker/manufacturer experience
- Ability to travel within the assigned territory, including possible overnight travel
- Ability to work in office, warehouse, and restaurant environments and lift or push up to 30 pounds
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The Company
What We Do
From culinary support, to store-level merchandising, to sales planning and strategy, Affinity Group's experienced retail and foodservice teams can help you build Your Bridge to Success. Learn how our talented team of sales pros can help your brand today! Operating in a collaborative environment, the Affinity Group shares our strengths, expertise, and resources to benefit our clients, customers, and our organization. We are focused on the foodservice and retail fresh food channels, helping our customers and clients succeed with highly engaged leaders and tenured top sales and culinary talent in North America.
