Marketing Manager

100% ONSITE - Westlake Village, CA

Message from the Hiring Manager:

Caldera Medical is looking for a B2B Marketing Manager—an integral leader within our growing team. This high-impact position plays a critical role in shaping our brand presence, driving company growth, and supporting our mission to improve women’s health by connecting our innovations to a wider audience. As a key collaborator across departments, this leader ensures our marketing initiatives are strategic, cohesive, and aligned with organizational goals.
Duties and Responsibilities:

• Manage the marketing strategy, positioning, and lifecycle performance of an assigned product line, ensuring alignment with company objectives and healthcare trends.
• Own the strategy and execution of product launches, updates, and related cross-functional initiatives.
• Develop and execute B2B digital marketing campaigns, with a focus on email marketing strategies to nurture leads and drive engagement.
• Plan, coordinate, and manage all aspects of trade show participation, including logistics, booth design, lead generation activities, and post-event follow-up.
• Oversee campaign performance, analyze results, and optimize strategies for maximum ROI.
• Collaborate with sales, product, and executive teams to align marketing efforts with business objectives.
• Create content for email campaigns, trade show materials, presentations, and social media.
• Manage relationships with external vendors and partners involved in events and digital campaigns.
• Track and report on key metrics and KPIs, providing regular updates to leadership.
• Maintain and update the marketing database and CRM with detailed records pre- and post-campaign.
• Ensure all marketing activities are consistent with brand guidelines and compliance standards.
• Research industry trends, customer insights, and competitor activities to refine marketing strategies and product positioning.

Required Knowledge, Skills and Abilities:

• Bachelor’s degree in marketing, business administration, communications, or related field.
• 5+ years’ experience in B2B marketing, with proven expertise in trade show management, product line marketing, and digital campaign execution.
• Knowledge of CRM software and digital marketing tools (e.g., HubSpot, Salesforce, Mailchimp).
• Demonstrated success managing end-to-end email marketing campaigns and using marketing automation tools.
• Strong analytical skills to interpret campaign data and optimize for improved performance.
• Thrives in a growth-stage environment with evolving priorities.
• Excellent project management and organizational skills.
• Outstanding written and verbal communication skills.
• Experience collaborating across departments and handling multiple projects simultaneously.
• 30% travel required for trade shows and events.

Competitive Compensation, Comprehensive Benefits, and more!

• Annual Salary - $120k-$130k along with bonus eligibility!
• Medical and Dental Benefits – 75% paid for employee and family members
• Vision Coverage
• 401(k) with 4% matching contributions after 90 days of employment
• Basic Life and AD&D
• Unlimited Vacation Policy
• 6 Weeks Paid Maternity Leave
• 10 paid holidays
• Being surrounded by amazing people!

(This role is being filled directly by our in-house recruiting team. We are not working with outside agencies for this position.)

Our Culture- Where Career and Passion come together!

• A Culture of family and team… not a corporate goliath where you’re just another number.
• All employees get a seat at the table and have influence with management. We care about giving back to the community. Our team donates time to helping local charities throughout Southern California.
• The Women’s Health Initiative is the heart of what we do, every day we put underprivileged women first.
• Our goal is to treat 1 million women suffering from incontinence by 2027!

Who is Caldera Medical?

Caldera Medical is a growth stage medical device company dedicated to improving the quality of life for women. In 2018, Caldera was ranked one of Inc 5000’s fastest growing private companies in the United States and was ranked #38 fastest growing private company and #3 fastest growing Healthcare Company in Los Angeles by the LA Business Journal. We develop and market differentiated surgical implants specifically for the treatment of Stress Urinary Incontinence and Pelvic Organ Prolapse. Our products are used by Urogynecologists, Gynecologists, and Urologists worldwide.

Caldera Medical is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected veterans, as may be required by federal law), sexual orientation, gender identity or any other category protected by law.