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Step into a dynamic role as the Market Manager for Georgia with Brown-Forman! Be at the forefront of driving brand success through innovative strategies, impactful relationships, and seamless execution, directly influencing the growth and visibility of our emerging brands in the vibrant Georgia market.
What You Can Expect
Trade Development
Build Connections: Develop rapport and personally call on targeted on-premise & off-premise accounts.
Target & Engage: Maintain and actively work the targeted account list.
Sell with Passion: “Hand Sell” assigned a portfolio of brands to targeted gatekeepers (retailers, bar owners/managers, and bartenders).
Educate & Inspire: Conduct wait staff training and coordinate brand education seminars in target accounts to create advocacy for Brown-Forman brands.
Boost Visibility: Secure Brown-Forman priority brand visibility, menus, and features in targeted accounts.
Turn Data into Action: Analyze data, including depletion reports, and convert insights into actions.
Market Planning & Evaluation
Leadership: Lead development and oversee execution for Emerging Brand platforms in On and Off Premise and serve as the local “thought leader” for Brown-Forman Emerging Brands initiatives in the Georgia market.
Strategize: Develop market plans for target accounts in collaboration with Emerging Brands Senior Regional Manager, State Manager, Operations Manager, and Field Marketing Managers.
Set & Track Goals: Work with distributor channel manager to set goals and track distributor sales teams.
Performance: Monitor assigned Brown-Forman portfolio brand performance with the expectation of exceeding market segment trends. Review local market performance monthly and make recommendations on how to improve performance.
Collaborate: Participate in ongoing planning meetings with internal and external stakeholders as required.
Manage Budgets: Manage budget responsibilities to drive financial success.
Training & Coaching
Coaching: Serve as a field coach for agency partners with Emerging Brand Responsibility.
Training & Coordination: Train distributor craft, off-premise, and on-premise teams on assigned Brown-Forman brands and their competitive set, and serve as Brown-Forman commercial team segment expert to coordinate training activities across the local Brown-Forman team.
Collaborate: Conduct formal work-withs in the market with distributor sales teams a minimum of 5 days per month, in addition to independent market time.
Continuous Improvement: Complete ride-with contact reports, work with distributor Division Manager, and copy Regional Sales Manager and State Manager on continuous improvement.
What You Bring to the Table
Minimum of 3 years of experience in the beverage alcohol industry with a proven track record of meeting key metrics through an entrepreneurial mindset and innovative problem-solving.
Demonstrated ability to build and maintain effective relationships with key stakeholders while fostering collaboration across channels, functions, and geographies to drive better results.
Ensures clear and consistent communication with relevant parties, prioritizing Brown-Forman’s overall business objectives over individual territory or team goals, and fostering a culture of transparency within the team.
Strong coaching and sales training skills, with a consistent presence in the market to engage with key accounts and customers.
Proficient in commercial business operations software, including Google Suite, Microsoft Office, and other tools for budgeting and planning.
Flexible and adaptable, with the ability to travel and work nights and weekends as required.
Valid state driver’s license and is capable of lifting up to 60 pounds.
What Makes You Unique
Industry Insight: Demonstrated knowledge of off/on-premise business and/or three-tier distribution system.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.#LI
Requisition Type:
EmployeeManagement Level:
ProfessionalGlobal Job Level:
P6Number of Openings Available:
1Skills Required
- Minimum of 3 years of experience in the beverage alcohol industry
- Strong coaching and sales training skills
- Proficient in commercial business operations software, including Google Suite and Microsoft Office
- Ability to travel and work nights and weekends
- Valid state driver's license
What We Do
For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Ready-to-Drinks, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, The Glendronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Chambord, Fords Gin, Gin Mare, and Diplomático Rum. Brown-Forman’s brands are supported by approximately 5,700 employees globally and sold in more than 170 countries worldwide.
