Market Manager – Dallas (Regional Accounts)

YOUR OPPORTUNITY

As Market Manager for Texas Regional Accounts, you will independently lead approximately 25 regional chain account groups, primarily in Dallas with additional accounts in Austin. You will own customer strategy, RFP development, and execution while building relationships that grow Bacardi's business.

ABOUT YOU

You are a strategic, self-directed account leader who turns consumer and market insights into persuasive customer solutions and measurable business results.

You will serve as Bacardi's key contact for regional chain buyers and distributor partners, developing trusted relationships and pursuing high-impact opportunities across Dallas and Austin.

You are engaging, organized, analytical, and confident, combining commercial acumen with strong relationship-building and presentation skills.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Manage approximately 25 regional chain account groups, primarily based in Dallas, including approximately five account groups based in Austin.
• Serve as the primary owner of these regional accounts, working independently without direct reports or dedicated Bacardi Account Manager support.
• Own the RFP process end to end, including gathering customer and market insights, developing proposals and business plans, recommending brands and cocktail programs, and presenting compelling solutions to key decision-makers.
• Build trusted, long-term relationships with regional chain customers and centralized buyers, creating customer strategies and plans that deliver mutually beneficial results.
• Collaborate cross-functionally with Bacardi resources and distributor partners to maximize performance, grow volume, and develop sustainable business opportunities across the account universe.
• Manage the budget effectively and make thoughtful financial decisions that improve profitability, supported by a strong understanding of retail finances, pricing, and logistics.
• Provide timely market, customer, and competitive updates to the commercial team, including changing field conditions that may affect volume or account performance.
• Partner with distributors, Advocacy Managers, Brand Marketing, and other internal stakeholders to execute account strategies and programs.
• Track overall account performance, including rate-of-sale drivers, distribution points, features, menu and cocktail placements, activations, executions, and program compliance.
• Travel to Austin approximately once per quarter, or more frequently as business needs require, to pursue buyer meetings and support assigned accounts.
• You will be based in Dallas, Texas.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• Bachelor's degree strongly preferred, or an equivalent combination of education and relevant experience.
• At least three years of sales experience, preferably within the spirits industry, with experience supporting on-premise and/or off-premise customers.
• Prior success managing regional chains, multi-unit or multi-concept customers, and relationships with centralized or signature buyers is strongly preferred.
• Demonstrated experience leading RFPs and translating customer, consumer, and market insights into persuasive proposals, account decks, and business recommendations.
• Strong analytical, organizational, and project-management skills, with the ability to manage infrequent but high-impact customer selling opportunities.
• An influential communicator and engaging relationship builder who can present confidently to executives, customers, distributors, vendors, and internal stakeholders at all levels.
• Proficiency in yDrink is strongly preferred, with the ability to use account- and market-level data to identify opportunities, evaluate brand performance, and strengthen proposals.
• Advanced proficiency with Microsoft Office, particularly Excel and PowerPoint, and the ability to independently build polished, insight-led RFPs and presentations.
• Ability to work independently, prioritize a complex account portfolio, and proactively secure meetings and pursue new business opportunities.
• Ability to travel up to 30%, including regular travel between Dallas and Austin.

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
 

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

• Competitive Pay Package

• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)

• Retirement/Pension Plan

• Medical, Critical Illness, and Life Insurance

• Employee Assistance Programs

• Best-in-class, family-friendly, and inclusive leave policies

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.