Job Description Summary
•As a Strategic Marketing Analyst working for Taylor Morrison you will be responsible to collect and analyze data from secondary sources, competitive shops and internal sources to provide support on recommendations for Taylor Morrisn existing communities with reliable forecasts of price and pace and consumers.
• Provide the “voice of the consumer” with sound data research on consumer preferences/wants/needs that can be applied to Division decisions on community design, product development, home specifications and marketing communications.
Job Details
We trust that as a Strategic Marketing Analyst you will: (responsibilities)
- Help administer and analyze data from internal surveys, especially shopper and buyers
- Gather data and create output (charts, graphs, etc.) used for Recommendations on Existing Taylor Morrison Community Positioning
- Learn how to use our CMA tool, and provide updates for selected communities as requested
- Provide Buyer Profile Reviews
- Identify Consumer Group wants and needs
- Provide Fieldwork- competitive evaluations (floorplans and specifications)
- Conduct Focus Groups (analyze surveys, focus group moderation, etc.)
- Communicate key findings in written and verbal form
- You are willing to perform other duties as assigned
- Analysis of key macro economic data and collection of residential housing data from secondary sources
What you will need: (competencies, behaviors & attributes)
- Analytical
- Communication
- Ethics & Integrity
- Priority Setting
- Project Management
- Teamwork
About you:
- 1 to 2 years’ experience in competitive assessments and/or market evaluations in homebuilding or similar industry
- Homebuilding experience strongly preferred
- Experience in data gathering from various sources and compiling into logical charts, graphs, tables and written form
- Highly proficient in MS Office especially Excel
FLSA Status: Exempt
Will have responsibilities such as:
- Office or non-manual work, which is directly related to management or general business operations
- Act as a primary component of which involves the exercise of independent judgment and discretion about matters of significance
Essential Functions:
Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.
- Ability to access, input, and retrieve information from a computer and/or electronic device
- Ability to have face to face conversations with customers, co-workers and higher level team members, including CEO & COO
- Ability to sit or stand for long periods of time and move around work environment as needed
- Ability to operate a motor vehicle if applicable
- Comply with company policies and procedure
Physical Demands:
- Must be able to able to remain in a stationary position up to 50% of the time
- The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds
*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.
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Benefits of Working With Taylor Morrison
We are looking for dedicated professionals that share our values of putting the customer - and their needs - first. In addition to a great team atmosphere, career development and advancement opportunities, we offer full-time employees an extensive benefits package, to include:
- Competitive Compensation
- Health Care - Medical/Dental/Vision/Prescription Drug Coverage
- 401(k) with Company Matching Contributions
- Flexible Spending Accounts
- Disability Programs
- Employee & Dependent Life Insurance
- Vacation & Company Holidays
- Tuition Reimbursement
- Employee Home Purchase Rebate Program
- Home Mortgage Program
- Employee Assistance Program (EAP)
Top Skills
What We Do
Taylor Morrison is a national homebuilder and land developer with a whole lot of heart and the fearlessness to challenge the status quo. Whether we’re supporting our customers on the cusp of change to Make Moves, inspiring our team members to uphold our culture we affectionately call TMLiving and fulfill our promise to ‘Love the Customer,’ or innovating the homebuying experience into the very best it can be, it’s our people who fuel our passion for making Taylor Morrison the perfect place to call home.
We’re honored to hold the title of America’s Most Trusted® Home Builder by Lifestory Research for six years running, and for being named one of Fortune Magazine’s World’s Most Admired Companies in 2019 and 2020 and one of Glassdoor’s Best Places to Work in 2018 and 2020. Our efforts to make the homebuilding industry more representative and inclusive have also been recognized with a three-time inclusion on Bloomberg’s Gender Equality Index in 2019, 2020 and 2021. These accolades, paired with our esteemed company culture, unwavering commitment to sustainability, philanthropy and healthy living, and dedication to elevating the customer and employee experience make us a great choice for potential homebuyers and future team members alike.
Today, Taylor Morrison and our family of brands build in 11 states and 22 major markets—securing us the No. 5 spot for the nation’s largest homebuilders. To make the homebuying journey as seamless as possible, we also offer a one-stop-shop experience through our suite of in-house financial services, including mortgage, title services and insurance. With a legacy spanning over 100 years, whether you’re considering joining our family as a customer, team member or valued trade partner, we can’t wait to welcome you home.
