Senior Product Manager

Posted One Month Ago
Be an Early Applicant
Menomonee Falls, WI, USA
In-Office
Expert/Leader
Healthtech • Manufacturing
Comfort. Reliability. Support. Seating and exam solutions for medical, dental, optical, and industrial spaces.
The Role
The Market Director leads product strategy, roadmap execution, lifecycle management, market and competitive analysis, business development, pricing, positioning, forecasting, and new product introductions. The role builds business cases, supports sales and marketing enablement, develops customer and partner relationships, and coordinates cross-functional teams across engineering, quality, manufacturing, purchasing, operations, and commercial functions. Travel to customers, distributors, trade shows, and field events is generally 20–25%.
Summary Generated by Built In

Be Part of Something Bigger

  • Join the Brewer team to play an important role in the continuum of care. More than medical exam tables and dental stools, our equipment provides security and comfort to providers and patients during some of life’s happiest and scariest times. Whether working in our front office or in manufacturing, our team works together to make a difference in a variety of healthcare environments.
    It’s because of this that we create opportunities for our employees to socialize, share meals together, participate in recreational activities, give back to our communities and more. We believe that when the work you do serves a greater purpose, it shows in everything you do.
Core Values

At Brewer, we believe in:

  • 📘 Learn – We continuously seek knowledge to drive innovation and improvement.
  • 💡 Innovate – We develop creative solutions that meet the evolving needs of our industry.
  • 🔒 Integrity – We operate with honesty and transparency in all our endeavors.
  • 🤝 Collaborate – We work together, valuing diverse perspectives to achieve common goals.
Position Summary:

The Senior Product Manager is responsible for executing product and channel strategies that drive profitable growth across assigned product categories and markets. This role leads market assessment, customer discovery, portfolio planning, product lifecycle management, strategic partner engagement, and new product development activities to ensure products deliver meaningful customer value and achieve business objectives. Working cross-functionally across the organization and externally with clinicians, OEM customers, and strategic partners, the Senior Product Manager translates customer, clinical, competitive, and market insights into product roadmaps, business cases, and commercialization strategies that support long-term growth and innovation. This role also serves as the primary business owner for designated OEM relationships and strategic partnerships, ensuring alignment between partner objectives, customer needs, and company growth priorities.


Essential Responsibilities:
  • Portfolio and Product Strategy: Develop and execute product strategies for the Brewer product portfolio and associated markets, including portfolio planning, lifecycle management, roadmap development, platform strategy, new product opportunities, product enhancements, and rationalization decisions. Ensure product investments align with company growth objectives, customer needs, and long-term business strategy.
  • Voice of Customer and Market Intelligence: Lead customer discovery initiatives and conduct market research, segmentation, competitive analysis, and industry trend evaluations. Translate customer, clinician, distributor, and stakeholder insights into actionable product requirements and strategic recommendations.
  • Product Roadmap Ownership: Own and maintain product roadmaps, prioritizing opportunities based on customer value, strategic alignment, technical feasibility, regulatory considerations, and financial return.
  • Product Requirements and Business Case Development: Develop market requirements, business cases, product requirements, value propositions, positioning recommendations, pricing assumptions, and financial justifications for product investments.
  • New Product Development Leadership: Serve as the commercial lead within cross-functional product development teams, ensuring customer and market requirements are represented throughout the development process.
  • Product Lifecycle Management: Monitor product performance and recommend product enhancements, portfolio expansion, cost optimization, rationalization, and end-of-life strategies.
  • Strategic OEM and Partner Management: Serve as the primary business owner for assigned OEM accounts, strategic partners, and key external stakeholders. Build and maintain relationships, identify growth opportunities, align business objectives, and represent partner requirements within the organization.
  • Competitive Intelligence and Market Monitoring: Maintain current knowledge of competitors, market dynamics, emerging technologies, regulatory developments, and customer requirements to support strategic decision-making.
  • Pricing and Value Strategy: Develop pricing recommendations and value-based pricing strategies that support profitability, competitiveness, and customer value.
  • Commercialization Planning and Support: Partner with Sales and Marketing to support launch planning, product positioning, sales enablement, training content, and customer communications while supporting rather than leading commercial execution.
  • Strategic Planning and Portfolio Reviews: Contribute to strategic planning through market assessments, portfolio reviews, growth opportunity identification, and leadership recommendations.
  • Cross-Functional Leadership: Influence and align stakeholders across Product Management, Engineering, Quality, Regulatory, Manufacturing, Operations, Customer Experience, Sales, and Marketing.
  • Market Engagement: Participate in customer visits, advisory boards, conferences, trade shows, distributor meetings, and partner reviews to gather insights and support product strategy.

An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position.


Qualifications:
  • Bachelor’s degree in marketing, business administration, engineering, product management, or related field required.  MBA or other relevant advanced degree preferred.
  • 7+ years of product management, marketing, product development, business development, or related experience required.
  • Experience in the medical or dental device industry required.
  • Strong product management background, including product strategy, roadmap ownership, lifecycle management, NPI support, positioning, pricing, and competitive analysis.
  • Ability to translate market research, customer insights, and competitive intelligence into actionable product and business strategies.
  • Proven ability to lead cross-functional teams, influence stakeholders, manage priorities, and drive initiatives from concept through execution.
  • Strong analytical, critical thinking, problem-solving, business judgment, and decision-making skills.
  • Excellent communication, presentation, storytelling, negotiation, and relationship-building skills.
  • Proficiency with Microsoft Office Suite and experience using business reporting, forecasting, CRM, ERP, or analytics tools preferred.
  • Demonstrates Brewer’s core values of Learning, Innovation, Integrity, and Collaboration; regular and consistent attendance required.


Competencies:
  • Product strategy and portfolio management
  • Voice of customer and market insight generation
  • Product roadmap development and prioritization
  • Business case development and financial acumen
  • New product development leadership
  • Strategic OEM and partner relationship management
  • Market assessment and competitive intelligence
  • Pricing and value proposition development
  • Cross-functional influence and leadership
  • Strategic thinking and execution
  • Analytical problem solving and decision-making
  • Communication, presentation, and stakeholder management
  • Results orientation and accountability
  • Integrity, dependability, and team orientation


Physical / Mental Demands:
  • Lifting up to 10 pounds occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects.
  • Sedentary work involves sitting most of the time.
  • The worker is not substantially exposed to adverse environmental conditions.
  • The worker is required to have close visual acuity to prepare and analyze data and figures, view a computer terminal, transcribe information, and perform extensive reading.

The mental and physical requirements described here are representative of those that must be met by an individual to successfully perform the essential functions of this position.


Working Environment:
  • Office / Manufacturing Floor. Travel to customer meetings, distributor meetings, trade shows, field sales activities, and other business or market-facing events may be required, generally estimated at 20–25% depending on business needs.
Why Brewer?
  • 📈 Growth & Stability – We will be celebrating our 75th anniversary in 2022 and continue to grow year over year.
  • ⚕️Helping Healers Heal –We are in the medical industry and take great pride in assembling products that promote the health and safety of both patients and medical practitioners.
  • 💼 Competitive Pay & Benefits – Medical, dental, vision, 401(k) with match, and more. We subsidize 80% of the premiums on our core medical plan for employees. Brewer pays 100% of premiums for each full-time employee’s group term life insurance and both short-term and long-term disability benefits.
  • 🤝 Culture – you are at work as much as you are at home, so it is essential to enjoy the people around you. Our values are Learning, Integrity, Innovation, and Collaboration and we focus on candidates that demonstrate these values. We encourage our employees to grow in their roles and take great pride when they step out of their comfort zone and raise their hand to something new.
  • 🎉 Work Hard Play Hard Environment – Our customers always come first so we make sure the work gets done, but we also like to have some fun along the way! Examples: Annual Summer Picnic, Holiday Party, March Dart Madness tournament, team lunches, and that is just the beginning!




How to Apply

If you are a detail-oriented and safety-conscious individual looking for a career in warehouse operations, we encourage you to apply today!

📩 Submit your application now!





Equal Opportunity Employer Statement

Brewer Company is an Equal Opportunity Employer committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, or veteran status.

Skills Required

  • Bachelor’s degree in marketing, business administration, engineering, product management, or a related field
  • 10+ years of progressive experience in product management, marketing, product development, business development, sales, or related commercial work
  • Strong product management experience, including product strategy, roadmap ownership, lifecycle management, new product introduction support, positioning, pricing, and competitive analysis
  • Experience in medical, dental, healthcare, med-surg, manufacturing, distribution, OEM, or related regulated product markets
  • Ability to translate market research, customer insights, and competitive intelligence into actionable product and business strategies
  • Ability to lead cross-functional teams, influence stakeholders, manage priorities, and drive initiatives from concept through execution
  • Strong analytical, critical-thinking, problem-solving, business judgment, and decision-making skills
  • Excellent communication, presentation, storytelling, negotiation, and relationship-building skills
  • Proficiency with Microsoft Office Suite and experience with business reporting, forecasting, CRM, ERP, or analytics tools
  • Regular and consistent attendance
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The Company
HQ: Menomonee Falls, WI
100 Employees
Year Founded: 1947

What We Do

Today Brewer remains committed to the needs of the people on the front lines of healthcare and the patients they serve. Brewer Company focuses on bringing the safest, most advanced and highest quality safe patient handling solutions, advanced ergonomic seating and therapeutic support surfaces to the market place. Brewer services three markets: clinical and exam room solutions, specialty and ergonomic seating and custom OEM design and products. Founded to 1947, Brewer Company began as a custom tube fabricator constructing components and products for a range of industrial and consumer applications. Over the last 60 plus years, Brewer Company has made significant advances both in their manufacturing capabilities and through acquisitions. Brewer’s commitment to quality means quality every step of the way. From the initial design, through manufacturing and delivery, the Brewer team is dedicated to exceeding expectations. Brewer’s product lines are proudly built in the USA. To meet and exceed the needs of our customers, Brewer is honored to hold the ISO 13485:2003 Certification. Brewer’s manufacturing facilities are FDA-registered, complying with quality system regulations (QSR). Brewer’s value and mission: At the Brewer Company, we create healthcare furnishing solutions that enhance the patient and clinician experience, reduce stress, and improve comfort, safety and efficiency. Learn: We encourage each other to discover and grow. Innovate: We create more possibilities. Integrity: We act with honesty and respect. Value: We build strong teams and partnerships. The Power to Advance. Safely. Financially. Competitively.

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