Market Development Representative

Posted 5 Days Ago
Be an Early Applicant
New York, NY
Hybrid
1-3 Years Experience
Software
The Role
As a Market Development Representative, you'll handle marketing leads, manage web chat conversations, and qualify leads into opportunities while meeting monthly and quarterly targets. Your role includes outreach through calls and emails, especially responding to Automated Qualified Leads generated by marketing initiatives.
Summary Generated by Built In

Brandwatch, a Cision product, empowers over 5,000 of the world’s most admired companies to understand and engage with customers at the speed of social. 


Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.


Operating and serving clients the world over, Brandwatch has 17 offices across the globe and more than 1,000 employees worldwide.



Do you want to get in on the ground floor of a successful, fast growing social and marketing tech company? Are you looking for a fun and challenging sales position that provides career growth into a closing role? Are you passionate about sales, driven to build a sales career and develop your skills? If the answer is yes, then keep on reading!


MDRs are responsible for handling all time sensitive marketing related conversations, which come in the form of Automated Qualified Leads from the Growth Marketing team, which include inbound demo requests, profiled forms, and running our online webchat operations. The Market Development Rep is tasked with hitting AMB and HAMB targets as well as contributing to the team MRR target.

What you'll do

  • Lead Qualification and Conversion using our ICP (Ideal Customer Profile) criterion into accounts with focus on opportunity generation, MDRs need to keep a proper balance on qualification rate of AQLs
  • Outreach in the form of calls and emails to contacts on AQLs (profiled forms as well as inbound demo requests and BDR provided contacts). The number of calls will be contingent on the number of accounts and leads that are generated from marketing
  • Managing and handling conversations from our web chat platform Drift to generate new biz opportunities
  • Handling marketing related leads from marketing driven functions like conferences and webinars (when applicable)
  • MDRs are expected to manage their time appropriately to complete tasks in order to fulfill their monthly and quarterly targets.

How you'll do it:

  • Salesforce knowledge and processes in addition to showcasing strong product and use case knowledge
  • MDRs are expected to manage their time appropriately to complete tasks in order to fulfil their monthly and quarterly targets.
  • Lead Qualification and Conversion using our ICP (Ideal Customer Profile) criterion into accounts with focus on opportunity generation, MDRs need to keep a proper balance on qualification rate of AQLs
  • Managing and handling conversations from our web chat platform Drift to generate new biz opportunities

What you bring:

  • Positive attitude at all times and team participation. MDRs are expected to keep both an individual- as well as a team performance perspective
  • Outbound calling experience
  • Experience in converting marketing generated leads into opportunities that will contribute to approximately 33% of the team MRR target
  • Salesforce knowledge and processes in addition to showcasing strong product and use case knowledge

What we offer:

  • Being part of one of Brandwatch’s most high-potential teams, with plenty of growth on the horizon.
  • An open and informal working environment defined by high levels of personal responsibility and follow-through, and excellent career development possibilities.
  • Personal and professional development opportunities.
  • Competitive compensation packages with a model that is designed to ignite you.
  • A diverse & multinational culture working environment.

#LI-Hybrid

#LI-CISIONSALES


If you’ve found our job opportunity interesting but you don’t meet all of the requirements, it’s still worth applying. We’d love to hear from you!


At Cision, we're revolutionizing the way brands connect with their audiences. We provide PR, marketing, and social media professionals with the tools they need to excel in today's data-driven world, enabling them to see and be seen, understand and be understood by the audiences that matter most. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, empower over 75,000 companies and organizations, including 84% of the Fortune 500, to achieve their goals.


Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.

 

Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.


Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr.support@cision.com

 

Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process. 

Top Skills

Drift
Salesforce
The Company
HQ: Chicago, IL
2,736 Employees
On-site Workplace
Year Founded: 1867

What We Do

Cision is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision’s software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC.

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