Identify high-potential customer segments and emerging markets.
Define winning value propositions and market differentiators.
Analyze market gaps, trends, and competitive positioning.
Collaborate cross-functionally with Sales, R&D, Operations, Procurement, HR, and Customer Experience teams.
Develop and execute market entry strategies.
Build strategic alliances with external stakeholders and industry partners.
Experience in market development, business strategy, or product management
Strong analytical and strategic thinking skills
Proven ability to lead cross-functional initiatives
Excellent communication and relationship-building skills
Experience in the packaging or manufacturing industry is a plus
Conduct competitive, situational, segment, and niche analyses to determine market potential and areas of penetration.
Create, refine, and execute go-to-market strategies for business development and market growth opportunities.
Lead cross-functional teams in executing strategic plans to capitalize on market growth opportunities, commercialize new products and new technologies.
Understand Printpack’s competitive position in the marketplace, identify uncovered customer prospects, and work with sales & sales management to ensure we engage to grow market share.
Conduct primary market research to understand the voice of the customer, retailers, and consumers to determine how best to position and differentiate vs. competition.
Work with Sales to develop and execute customer strategies to strengthen and expand customer relationships.
Use the Printpack Sales Accelerator process and tools to drive opportunities through to commercial sales.
Introduce new products/markets to our sales force along with all support materials needed to enable them to execute sales plans.
Attend customer meetings as the subject matter expert to help facilitate opportunities in new markets
Lead innovation activities required to support the needs of assigned markets and products.
Coordinate and facilitate innovation discussions, including innovation sessions with customers.
Play an active role in the Printpack Innovation process – ideation, scouting, new product screening, developing/evaluating the business case, and new product pipeline management.
Identifies and structures opportunities for partnerships and open innovation activities.
Modeling the Printpack Core Values of Treating People Right, Caring about What We Do, Being Focused on How We Achieve Results, and Doing What We Say We Will Do.
Printpack is proudly an equal-opportunity employer. We are committed to creating an inclusive environment. Embracing diversity enhances our work culture and is vital to our success. We do not discriminate based on race, color, religion, sex (including pregnancy), national origin, gender identity, sexual orientation, marital/parental status, genetic information, age, national origin, ancestry, ethnicity, disability, marital status, military or veteran status or affiliation, or any other characteristic protected under applicable law.
To view your rights and government notices, please see the links below:
Know Your Rights - Conozca sus Derechos - Your Rights Under USERRA (dol.gov) - FMLA - FMLA (Spanish) - Polygraph Protection - Right to Work - Right to Work (Spanish)
Printpack is committed to helping individuals with disabilities participate in the workforce and ensure equal opportunity to compete for jobs. If you need a reasonable accommodation to assist you with your application for employment or job search, please get in touch with us by sending an email to [email protected]. Please include in your email a brief description of the accommodation you are requesting and the position for which you are interested in applying.
What We Do
Printpack: Converting vision into value.
Printpack develops innovative packaging solutions that deliver a distinct advantage at the shelf, strengthen brand identity in the minds of consumers, and help brand owners increase speed-to-market. Our vast portfolio of packaging solutions along with our technical and commercial expertise in materials science and barrier solutions gives brand owners peace of mind, enhances product protection and increases sales at the shelf.
Every product has unique packaging needs and brands can improve customer retention by utilizing features that enrich and simplify the consumer experience. Printpack’s engineering team is skilled in the art of making packages that are easier to use – employing reclosable solutions, peelable materials, tear-optimized materials, and more. Our collaborative development and innovation process helps ensure a positive consumer experience throughout the entire usage cycle, promoting repeat purchases and supporting overall brand loyalty.
Printpack offers a comprehensive benefits package designed to promote wellness and provide protection for our associates and their families. Some of our competitive benefits include medical coverage, dental coverage, life insurance, short-term and long-term disability, 401(k), matching gift program, employee assistance programs, educational assistance, and service awards.
Printpack is proudly an equal opportunity employer. We are committed to creating an inclusive environment. Embracing diversity not only enhances our work culture – it is vital to our success.
