Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
Discover Impactful Work
As the Global Market Development Manager for the spatial imaging(IHC) instrument and reagent system portfolio, you will lead marketing strategies, formulate strategic marketing plans, stimulate demand generation, and create technical marketing content for digital platforms. You will work with various teams to develop sales tools, uphold brand standards, and execute customer segmentation programs to expand global audiences.
Location: Carlsbad, CA, Eugene OR, or Rockford, IL
What will you do?
- Develop strategic marketing plans, including customer segmentation, competitor analysis, and market opportunities.
- Drive demand generation and evaluate the quality of marketing qualified leads for the technical sales specialist team, specifically for the Attune brand.
- Develop customer personas and implement a customer segmentation program to build global audiences.
- Build and implement technical marketing content across digital channels such as web, video, social media, and paid search and display advertising.
- Collaborate with product management, R&D, and commercial teams to develop sales force selling tools, technical training, and customer-facing materials.
- Coordinate with global functions to maintain brand profiles and company legal and regulatory standards, including regional marketing development managers.
How will you get here?
Education
- Bachelor's degree required.
- Master's of Science in life sciences or a PhD preferred.
Experience
- 5-7 years of experience within product marketing, digital marketing, or related field.
- Prior experience within the life science space strongly preferred.
- Proven experience developing A-level marketing strategies and implementing plans for highly technical new imaging platforms.
- Proficiency in 4Ps, 3Cs, marketing communication, segmentation, value proposition, and marketing program development and execution.
- Experience with product area marketing plans and general knowledge of operating plans or industry practices for similar products.
Knowledge, Skills and Abilities
- Ability to write technical scientific content and develop messaging for sales and customer-facing materials.
- Ability to handle complexity of multiple product lines with distinct go-to-market strategies.
- Travel up to 25% may be required.
Benefits
We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!
Compensation and Benefits
The salary range estimated for this position based in California is $103,100.00–$156,000.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
-
A choice of national medical and dental plans, and a national vision plan, including health incentive programs
-
Employee assistance and family support programs, including commuter benefits and tuition reimbursement
-
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
-
Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
-
Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards
Similar Jobs
What We Do
Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD.
Why Work With Us
You will join a company which every colleague has the opportunity to create possibilities, for oneself, for our customers and patients. There is no more exciting place to be than at the forefront of solving problems which help improve lives around the world. As a company, we are committed to supporting your career aspirations and your journey.
Gallery
