Market Development Manager

Great company. Great people. Great opportunities.

If you’d like the chance to make your mark with the world’s largest equipment rental provider, come build your future with United Rentals!

As the Market Development Manager, you will lead the development and implementation of new market strategies to identify and penetrate key growth markets. Responsible for supporting a customer centric culture that enables revenue development, program deployment, and profitable growth. Make program development recommendations based on analytical findings. Provide project leadership and support on key sales strategy initiatives as assigned, successfully contribute to achieving company goals and department objectives and engage with cross functional employees and management as needed.

What you’ll do:

Market Development – Customer/Verticals

• Work with regional management to build support for go to market strategy for customer types/ market verticals

• Support the development of vertical and customer-centric programs to drive revenue opportunities including developing program communication, roll out, tracking and evaluation – lead/ support project management

• Drive profitable growth by optimizing opportunities within existing revenues and verticals

• Prioritize new opportunities by market attractiveness and fit with URI value proposition

• Identify historical trends with market and customer data – define business opportunity

• Qualify customer and prospect leads based upon business objectives/ needs – define success criterion

• Organize, build and launch sales/marketing campaigns as appropriate to drive results towards market development objectives

• Lead the development of KPIs, dashboards and reports to support market development efforts

• Organize and conduct monthly KPI reviews for key market development initiatives with senior leaders

• Plan and conduct strategy meetings with field leaders as needed to develop and support sales development efforts

Market Strategy/Analytics

• Leveraging internal and external resources, develop comprehensive go-to-market strategies that enable revenue growth in new markets or accelerate growth in existing markets

• Identify and analyze external data to enable better understanding market opportunities, trends/drivers, and key indicators of future market direction

• Manage specific initiatives around Voice of the Customer to generate key insights

• Merge qualitative feedback with quantitative assessments for actionable insights around driving customer engagement

Project Management

• Take ownership of specific initiatives as appropriate and drive results

• Driving adoption and implementation of strategic insights-based programs at all levels of the organization

• Takes ownership of functional issues to come up with potential solutions including workarounds

• Works with key stakeholders in other functional groups and field teams to gather insight and realize project objectives

• Manage 3rd party vendors as appropriate in support of the company’s marketing programs including

• Working with 3rd party analytical solution providers including defining scope, guiding projects, validating and providing data sets, reviewing results, developing recommendations and making presentations as appropriate

• Managing multiple tasks and projects simultaneously, on tight deadlines

• Other duties as assigned

Requirements:

• Bachelor’s degree required, MBA in marketing or related field preferred; rental industry experience preferred

• 5-7 years of strategy, marketing or sales analytics experience in equipment rentals or comparable industry (preferably B2B)

• Experience leading or managing others

• Strong influencing and internal customer service skills

• Able to effectively manage multiple high-profile projects at one time

• High level proficiency in MS-Office: Excel, PowerPoint

• Self-starter with superior data analytic skills

• Excellent presentation and communication skills

• Proficiency in Tableau and SQL

• Experience with Snowflake and Salesforce CRM preferred

• Ability to work in a decentralized organization, fast-paced, dynamic environment

• 10% travel

Why join us?

We don’t just “talk the talk!” We’re an award-winning company (recently named a Glassdoor Best Place to Work in 2023) that truly cares about our people - That’s why we offer best-in-class benefits and perks that will support you and your family. In addition to our health and financial plans, we also offer:

• Paid Parental Leave

• United Compassion Fund

• Employee Discount Program

• Career Development & Promotional Opportunities

• Additional Vacation Buy Up Program (US Only)

• Early Wage Access through Payactiv (US Hourly Only)

• Paid Sick Leave

• An inclusive and welcoming culture

Learn more about our full US benefit offerings here.

United Rentals, Inc. is an Equal Opportunity Employer and makes employment decisions regardless of race, color, religion, sex, national origin, age, genetic information, citizenship status, veteran status, sexual orientation, gender identity, disability, or any other status protected by law. If you need a reasonable accommodation at any point of the application process, please email [email protected] for assistance.

At United Rentals, we proudly hire active duty members, veterans, reservists, and their families. The values that define your service—leadership, discipline, integrity, and teamwork—are the same values that drive our success. With many veterans already part of our team, we’re ready to help you transition into a rewarding career.

United Rentals consists of a wide variety of roles with different duties and responsibilities. The actual pay rate offered to candidates varies depending upon a wide range of factors including specific position, education, training, experience, skills, and ability.