This Southwest area Market Development Lead will be responsible for facilitating the implementation of growth strategies and development plans consistent with overall business objectives of our JR and Capital sales teams to grow Mako within key SW area hospitals and ASCs. They accomplish this through executing strategic marketing plans, primarily focused at increasing the brand recognition and education of Mako SmartRoboticsTM for joint replacement candidates.
What you will do
- Lead the development and execution of local marketing plans with the goal of driving technology awareness and patient activation in a given geography
- Conduct formal business review presentations to both hospital C-Suite and surgeon customers, as well as sales leadership teams
- Utilize market analytics to determine appropriate locations for patient activation & technology awareness campaigns
- Execute integrated marketing campaigns and strategies
- Develop and execute quarterly reporting dashboards for marketing efforts
- Determine appropriate tactics based on market dynamics and investigate new avenues
- Support customer marketing efforts to drive technology awareness & patient education
- Manage a centrally-held budget
What you need (required)
- Bachelor’s degree required
- 4+ years of work experience required
What you need (preferred)
- 2+ years experience in a marketing, sales or business management role
- Background in hospital marketing or healthcare products highly preferred
*$87,600 - $186,700 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.*
Top Skills
What We Do
Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at www.stryker.com.
Together with our customers, we are driven to make healthcare better.
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