Market Development Lead (Remote)

Posted 2 Days Ago
Be an Early Applicant
4 Locations
In-Office or Remote
88K-187K
Mid level
Healthtech • Other • Robotics • Biotech • Manufacturing
Together with our customers, we're on a mission to make healthcare better.
The Role
The Market Development Lead will implement growth strategies, execute marketing plans, conduct presentations, and manage a budget to increase awareness of Mako SmartRobotics in hospitals and ASCs.
Summary Generated by Built In
Work Flexibility: Remote

This Southwest area Market Development Lead will be responsible for facilitating the implementation of growth strategies and development plans consistent with overall business objectives of our JR and Capital sales teams to grow Mako within key SW area hospitals and ASCs. They accomplish this through executing strategic marketing plans, primarily focused at increasing the brand recognition and education of Mako SmartRoboticsTM for joint replacement candidates.

What you will do

  • Lead the development and execution of local marketing plans with the goal of driving technology awareness and patient activation in a given geography
  • Conduct formal business review presentations to both hospital C-Suite and surgeon customers, as well as sales leadership teams
  • Utilize market analytics to determine appropriate locations for patient activation & technology awareness campaigns
  • Execute integrated marketing campaigns and strategies
  • Develop and execute quarterly reporting dashboards for marketing efforts
  • Determine appropriate tactics based on market dynamics and investigate new avenues
  • Support customer marketing efforts to drive technology awareness & patient education
  • Manage a centrally-held budget

What you need (required)

  • Bachelor’s degree required
  • 4+ years of work experience required

What you need (preferred)

  • 2+ years experience in a marketing, sales or business management role
  • Background in hospital marketing or healthcare products highly preferred

*$87,600 - $186,700 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.*

    Travel Percentage: 40%

    Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

    Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

    Top Skills

    Healthcare Products
    Integrated Marketing Campaigns
    Market Analytics
    Reporting Dashboards
    Sales Strategies
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    The Company
    HQ: Kalamazoo, MI
    51,000 Employees
    Year Founded: 1941

    What We Do

    Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at www.stryker.com.

    Together with our customers, we are driven to make healthcare better.

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