Market Development Lead, Paramus

Posted 4 Days Ago
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Paramus, NJ, USA
In-Office
67K-92K Annually
Mid level
Food
The Role
Drives market growth by partnering with independent distributors, retailers, store leaders, and internal teams. Responsibilities include developing sales plans, identifying growth opportunities, supporting merchandising and promotions, coordinating inventory and logistics, improving route health, launching products, ensuring planogram compliance, resolving service issues, and analyzing retailer and market performance. The role requires frequent store and warehouse visits, strong communication and influencing skills, proficiency with Excel and PowerPoint, and flexibility to travel and work according to business needs.
Summary Generated by Built In

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

  • Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
  • Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
  • Campbell’s offers unlimited sick time along with paid time off and holiday pay.
  • If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
  • Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
  • Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How You Will Make History Here…

The Market Development Lead (MDL) drives market growth and development by partnering and engaging with Independent Distributor Partners (IDPs) and retail outlets. This role builds strong relationships with IDPs, store leadership, and key retailer decision makers, and uses disciplined planning to adapt to changing technology, retail conditions, and consumer behavior.

What You Will Do…

Independent Distributor Partner (IDP) Engagement

  • Build collaborative relationships with IDPs to support customer service and identify sales growth opportunities.

  • Recommend optional resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health.

  • Lead route consults as IDPs request; conduct optional business meetings with IDPs to understand needs, support planning, and identify growth opportunities.

Retail Development

  • Deliver weekly, period, and quarterly sales plans and grow market share.

  • Identify market opportunities and share insights with IDPs.

  • Support retailer expectations by communicating, organizing, and planning targets for distribution, merchandising, promotions, and key retailer events.

  • Support call coverage, coordinate inventory and logistics needs, evaluate competition and shopper trends, secure incremental placements and displays, and respond to retailer concerns within 24 hours.

Business Fundamentals

  • Use data to identify retailer needs, performance trends, and growth opportunities, and communicate them clearly to IDPs and internal partners.

  • Build trust with store management and retail partners, support new item launches, planogram compliance, store resets, inventories, and service issue resolution.

  • Identify potential IDPs for open routes, visit key accounts to identify opportunities, and apply retailer-specific knowledge across channels.

  • Communicate professionally, manage priorities, solve problems, use technology and business insights effectively, and participate in training and special projects.

  • Demonstrate strong presentation, written, and verbal communication skills, along with proficiency in Microsoft Office and relevant internal sales systems.

Who You Will Work With…

Partner with the Business Development Manager, Zone Sales Manager, retailers, warehouse teams, and IDPs to identify business constraints, opportunities, and needs.

What You Bring to the Table… (Must Have)

  • 3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor’s degree.

  • Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.

  • Proficiency in Microsoft Excel and PowerPoint.

  • Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.

  • Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.

It Would Be Great if You Have… (Nice to Have)

  • B.A. preferred.

Disclaimer 

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. 

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

$67,000-$92,200

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

Skills Required

  • 3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor's degree
  • Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills
  • Proficiency in Microsoft Excel and Microsoft PowerPoint
  • Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs
  • Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs
  • Bachelor of Arts degree
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The Company
HQ: Camden, NJ
Year Founded: 1869

What We Do

We’re here to serve you in your mission to delight guests, because we believe great food can enrich lives. It’s why we’re committed to serving products your guests trust. And why we’re always innovating to make sure we deliver not just on the needs of today but tomorrow as well. We began serving people nearly 150 years ago, when we were founded on a mission to bring good, nutritious food to the many. We’re still committed to that mission today. Campbell’s Foodservice. Made to Serve®.

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