VisitScotland is Scotland’s National Tourism Organisation, and we’re proud to promote the wealth of incredible features our country has to offer. Our aim is to benefit Scotland by growing its tourism industry and giving it a renowned presence in the global marketplace.
VisitScotland is looking for a Market Development Executive - China and East Asia to join our Market and Business Development team on a permanent basis. This role will support in delivering a programme of key account management - tour operators, DMCs and OTAs, with the aim of increasing availability and visibility of bookable responsible tourism Scottish product in the assigned markets and ensure that Scotland is more widely promoted. The postholder will also work closely with our digital agency and OTA partner in China to ensure all digital content is aligned to our content calendar and enhances our travel trade activity, as well as pulling together reports for analysis by the Market Development Manager.
For more information, please see the full job description (LinkedIn users will need to click "apply" to view JD and links below)
Contract Type: Permanent
Salary Grade: Grade C (£31,006 - £33,718)
Last Date for Submissions: 6 October 2026
This role can be based out of any VisitScotland office location across Scotland. VisitScotland operates a hybrid working culture, partially office and partially home based.
With family-friendly and flexible working policies, we offer an impressive range of benefits and professional development. We are an equal opportunities employer, and value diversity in all its forms. You can read more about working for us, our benefits and our culture by clicking here.
ResponsibilitiesWhat you must have
Fluency in Chinese (written [simplified Chinese], spoken [Mandarin]) and English (written and spoken) essential
Knowledge of the Chinese social media landscape and social channels for marketing communication and promotional activities
Good understanding of the travel trade and Scottish tourism landscape within the wider visitor economy
Good relationship management and stakeholder engagement skills
Cultural awareness, empathy and an understanding of working across assigned international markets
Strong verbal communication and interpersonal skills.
Ability to manage multiple projects concurrently and a high degree of flexibility is required to address opportunities as they arise.
Skills Required
- Fluency in written simplified Chinese and spoken Mandarin
- Fluency in written and spoken English
- Knowledge of the Chinese social media landscape and social channels for marketing communications and promotional activities
- Understanding of the travel trade and Scottish tourism landscape within the wider visitor economy
- Strong relationship management and stakeholder engagement skills
- Cultural awareness, empathy, and understanding of working across international markets
- Strong verbal communication and interpersonal skills
- Ability to manage multiple projects concurrently and flexibility to address emerging opportunities
What We Do
VisitScotland is Scotland’s national tourism and events organisation and an economic growth agency. It promotes Scotland as a destination, provides travel inspiration and visitor information, supports tourism and events businesses with research, marketing, advice and development, and works to grow the visitor economy sustainably. Its activities also aim to create better places for people to live, work and visit.
