Jobs at VisitScotland

Lead market and business development planning for Scotland’s national tourism organisation. Analyze internal and external data, translate insights into market growth priorities, and shape evidence-based strategies that increase visitor value, improve seasonal and regional distribution, and deliver economic impact. The role requires cross-functional collaboration, senior stakeholder influence, commercial acumen, and leadership across global tourism and events markets.

Supports market development for China and East Asia by managing relationships with tour operators, destination management companies, and online travel agencies. Works with Chinese digital partners to align content with marketing calendars, increase visibility of Scottish tourism products, support trade activity, and compile reports for analysis. The role requires fluent Mandarin, simplified Chinese, and English, knowledge of Chinese social media and tourism markets, strong stakeholder management, cultural awareness, and the ability to manage multiple projects.