Market Development Associate

Posted Yesterday
Be an Early Applicant
2 Locations
Remote
54K-74K Annually
Entry level
Edtech
The Role
Support pre-sale initiatives including calling campaigns, data collection, and driving attendance for webinars and virtual events. Collaborate with editorial and marketing on product launches, compile post-event data, update Salesforce records, create sales tasks, and deliver data-driven insights to boost Inside Sales revenue. Provide occasional post-sale account support and assist with special Courseware projects and territory coverage.
Summary Generated by Built In

Job Description:

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

About the Role:

Remote, USA (Mountain or Pacific Time zones preferred)

The Market Development Associate (MDEV) works remotely and is primarily responsible for pre-sale initiatives in the customer journey, such as calling campaigns, data collection, and driving attendance to research and marketing webinars, thought-leadership panels, and targeted virtual events. The MDEV will also assist with varied strategic initiatives designed to increase Inside Sales revenue, along with post-sale account management. At times, MDEV may be called on to assist with special projects within the Courseware team, including open sales territory coverage.

The MDEV reports to the Manager, Market Development.

How you will make an impact:

  • Accurately convey the zyBooks story and pedagogy as a market-facing sales professional in a number of roles.
  • Work with editorial and marketing teams to launch new products, including market seeding, post-webinar data compilation, and targeted research, as well as creative and analytical brainstorming.
  • Collaborate with the Market Development team to create strategic, actionable, data-driven insights for effective marketing and sales plans within Inside Sales.
  • Identify gaps in market research and data mine as needed.
  • Update Salesforce post-webinar including Contact records, Course records, and Account records.
  • Create post-event tasks for the sales team and communicate intelligence to reps and managers.

The successful candidate will be a good communicator who is also detail oriented.  Someone who is knowledgeable with digital courseware and experienced in higher education sales.

What we look for:

  • BA / BS Degree or equivalent
  • Higher-education sales experience
  • Business application software: Google Suite, Microsoft Suite, CRM (Salesforce.com preferred), Zoom, etc.
  • Solutions-based problem solver, adaptable and strategic
  • Exceptional written and verbal communication skills
  • Excellent organizational and planning skills

We power infinite possibilities.

For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere. 


We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives. 

Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything. 
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact [email protected] for assistance.


We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.
When applying, please attach your resume/CV to be considered.

Salary Range:

54,300 USD to 74,167 USD #LI-KW1

Skills Required

  • BA / BS Degree or equivalent
  • Higher-education sales experience
  • Business application software proficiency (Google Suite, Microsoft Suite, CRM platforms, Zoom)
  • Salesforce.com (preferred)
  • Exceptional written and verbal communication skills
  • Excellent organizational and planning skills
  • Solutions-based problem solving, adaptability, and strategic thinking
  • Knowledgeable with digital courseware
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The Company
Louisville, KY

What We Do

Learning House was founded in 2001 to aid small independent schools in building distance learning programs that serve the needs of

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