Market Development Agronomist

Posted 7 Days Ago
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USA
Senior level
Retail
The Role
The Market Development Agronomist serves as a local agronomy expert, driving product demand and creating new market opportunities through customer training and technical expertise. They collaborate with sales teams, provide agronomic training, and facilitate market insights to enhance revenue growth and customer engagement.
Summary Generated by Built In

Market Development Agronomist

The Market Development Agronomist (MDA) is the local agronomy expert that coaches, influences, and creates opportunities with key owners and sellers. They drive demand of products, innovation, services, and connections to new markets using their technical expertise in agronomy/seed skills and advanced understanding of the services platform. Conducting customer agronomy training, communicating technical subject matter, and supporting business transformation around total acre solutions. The Account Plans will be used to determine the specific owners, sellers, and Sales Development Managers (SDMs) that the MDA will work with.

This is a remote role that will be working with customers in Western Ohio and Southern Michigan.

The ideal candidate will be located in this geography.

Job Responsibilities

Customer Facing: Advanced Acre Execution and Coaching w/Retail Sellers

  • Serves as the technical specialist in leveraging the Advanced Acre strategy to differentiate our system.
  • Enables the creation of new markets by combining products, data insights and services to drive revenue growth and capture new markets.
  • Coaches the Advanced Acre solutions strategy to assigned retail sellers and designated growers in conjunction with internal sales team as determined from Account Plans.
  • Partners with the Sales Development Manager on targeted sales activities, providing technical expertise and knowledge during sales calls and visits with customers.
  • Conduct technical training opportunities to include CPP & Seed products, services platform for identified retail locations, and Answer Plots in collaboration with SDMs
  • Facilitate virtual services, agronomic and product delivery through videos, etc. identified video and digital platforms.
  • Provides Innovation/Insight trials direction and execution to identified owners and internal staff

Non-Customer Facing: Partner with WinField United Product Managers

  • Help inform and drive product pipeline by providing feedback and representation from local market.
  • Create local insights and differentiated product positioning to aide in the seed and cpp selling story for the retail selling base in specified geography.
  • Assist Product Managers to do internal trainings with Business Unit sales teams.

Other Activities

  • Actively engage in enhancing skill sets through the Center of Excellence (COE), internal training meetings, etc.
  • Collaboration with key regional influencers (ex: basic partner agronomists)
  • Attend regional/national meetings through business planning and creation of training plans, materials, and pre-call preparation.

Responsible for the following Key Performance Indicators (KPI’s):

  • Meeting or exceeding defined region, BU sales and financial targets.
  • Training activity based on Salesforce entries.
  • Strategic imperatives
  • Managing expenses within budget

Required Qualifications:

  • Bachelor’s degree in agriculture or business-related field plus 5 years of industry experience; or an equivalent of 10 years of successful work experience in agronomy and recommend 1-2 years of people leadership experience
  • Advanced degree including MS or PhD in agronomy or closely related field is preferred but not required
  • Experience coaching, training, and executing technical agronomic decisions and developing and educating others on products, services, and programs
  • Ability to create working relationships internally and externally
  • Demonstrated success in interacting with key stakeholders and more senior leadership
  • Experience diagnosing customer expectations and needs and responds promptly
  • Proactive communicator with exceptional written, verbal, and formal presentation skills
  • Trustworthy with a strong level of personal commitment
  • Ability to make sound decisions and complete tasks in a fast-paced work environment
  • Proven ability to coordinate and collaborate with multiple stakeholders and to influence at all levels
  • Ability to work independently and manage productivity
  • Experience demonstrating agility and leading/adapting quickly to change
  • Proficient in Microsoft Office Applications (Outlook, Word, Excel, PowerPoint); virtual collaboration tools (Teams, Zoom); and CRM software (Salesforce)
  • Must have current and valid state driver’s license

Essential Functions/Work Environment:

  • Ability to travel up to 50% (daily, extended hours and some overnight stays) to customers within an assigned sales area.

Competencies:

  • Executes as a Valued Business Partner
  • Demonstrate a Coaching Mindset
  • Optimize Selling Effectiveness
  • Drive for Total Acre Solutions
  • Lead and Embrace Change
  • Demonstrate Agility
  • Execute with Focus and Accountability
  • Engage and Include
  • Act Strategically
  • Make Insightful Decisions
  • Business Acumen
  • Exemplify Land O’Lakes wide leadership competencies: Collaboration, Innovation, Courage, Ownership, and Decisiveness

This is a sales role that is compensated with a target mix of base salary plus commission. Base salary: 90,000 - 130,000. Commission is driven by individual performance.

Land O’Lakes, Inc offers a competitive salary. Nothing in this job description restricts the management’s right to assign or reassign duties and responsibilities to this job at any time. Applicants must successfully pass a pre-employment (post offer) background check.

EOE M/F/Vets/Disabled. Land O’Lakes, Inc. enforces a policy of maintaining a drug-free workforce.

About Land O'Lakes, Inc.

Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.


Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).

Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.

Neither Land O’Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.

Top Skills

Agronomy
The Company
HQ: Arden Hills, Minnesota
6,501 Employees
Hybrid Workplace
Year Founded: 1921

What We Do

Land O’Lakes, Inc. is a 100-year-old farmer- and retailer-owned cooperative originally formed with the purpose of working together to create new market opportunities. Fast forward to today and we’ve built on that uniting spirit, developing a comprehensive and leading view of agriculture while maintaining an unwavering commitment to delivering strong annual performance and long-term, shared success with our member-owners.

Land O’Lakes believes farmers are the entrepreneurs who truly change the world for the better. By working together with our member-owners, we can continue to strengthen our system, champion farming’s true potential and place our farmer- and retail-owners at the heart of creating a better world for all.

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