Market Activation Manager

Posted 12 Days Ago
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Hong Kong, Central & Western District, HKG
In-Office
Senior level
Information Technology • Professional Services • Software • Consulting
The Role
Lead go-to-market planning and end-to-end product launches within a financial institution. Develop business readiness plans, coordinate business and technology teams, prepare frontline staff through training and communications, run pilots, manage launch decisions, drive customer activation, and track adoption and post-launch benefits. Ensure governance and regulatory compliance while managing multiple transformation initiatives across digital and service channels.
Summary Generated by Built In
Overview: Drive the successful launch of new products and services in a leading financial institution. As part of a transformation team, you will lead go-to-market execution, business readiness, and adoption—ensuring initiatives deliver real impact to both frontline teams and customers.

What You’ll Do:
  • Lead go-to-market planning and execute product launches end-to-end
  • Translate complex changes into clear, actionable business readiness plans
  • Coordinate across business, tech, and operations to ensure seamless roll-outs
  • Drive frontline readiness through training, communications, and engagement
  • Run pilot programs, gather insights, and manage Go/No-Go decisions
  • Support customer activation across digital and service channels
  • Track adoption, performance, and benefits post-launch
  • Ensure compliance with governance and regulatory requirements
  • Manage multiple initiatives in a fast-paced delivery environment


Requirements
What We’re Looking For:  
  • 3–8 years’ experience in financial services (product, marketing, or change)
  • Hands-on experience in go-to-market or change delivery
  • Strong communicator with the ability to influence across teams
  • Structured, proactive, and delivery-focused mindset
  • Familiarity with digital products and Agile environments is a plus
Additional Information:
  • Based in Hong Kong (onsite at client office)
  • Fluent English required; Cantonese & Mandarin strongly preferred
  • Working within a leading Retail & Wealth Banking environment

Skills Required

  • 3-8 years of experience in financial services, product, marketing, or change delivery
  • Hands-on experience in go-to-market or change delivery
  • Strong communication and cross-functional influencing skills
  • Structured, proactive, and delivery-focused mindset
  • Based in Hong Kong and available to work onsite at the client office
  • Fluent English
  • Cantonese and Mandarin language skills
  • Familiarity with digital products and Agile environments
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The Company
17 Employees
Year Founded: 2015

What We Do

NexusCorp LLC (operating as Nexus Corporation) helps businesses achieve their goals through custom software development, IT consulting, statement-of-work delivery, contingent workforce and direct-hire solutions, and payroll services. It designs, builds, tests, and maintains scalable digital applications; analyzes systems to improve technology use; and supplies specialized professionals and structured project delivery. Its client-first approach emphasizes compliance, integrity, innovation, and tailored business outcomes.

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