Marcom Specialist III

Reposted 5 Days Ago
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Senior level
Biotech
Our Mission is to enable our customers to make the world healthier, cleaner and safer.
The Role
Lead and execute integrated, data-driven MarCom programs to drive pharma/biotech market penetration. Manage digital campaigns (SEO/SEM), CDP/CRM and marketing automation, social media/SCRM, lead generation and nurturing, marketing analytics/ROI, budget tracking, and cross-functional vendor coordination to support pipeline growth.
Summary Generated by Built In

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

Job Summary:                       

This role serves as a key member of the Corporate MarCom team, supporting BPS C2G business growth as well as pharma and biotech market penetration through integrated marketing communications execution.

The position focuses on fit-for-purpose customer solution delivery, end to end marketing journey and customer experience enhancement through digital and data-driven marketing, including online/offline campaign, social media and trade media management, customer database and leads management, and marketing tools development, to enhance customer engagement and pipeline generation.

Essential Job Functions and Accountabilities:

  • Develop marketing programs aligned with business strategic initiatives and industry trend - Collaborate with BU marketing and strategic vertical marketing teams to prioritize marketing initiatives and build market insights with pipeline targets
  • Coordinate with enable functions, internal stakeholders and external vendors to ensure high-quality and timely delivery of marketing programs
  • Lead marketing programs execution with digital and data driven tactics, including SEO/SEM/GEO, customer database (CDP), data intelligence, trade media, etc.
  • Own social media and SCRM operation and relevant content management, including campaign social content planning, creation and adaptation, platform management, and audience interaction
  • Manage the leads generation and nurturing, as well as business opportunity development, continuously optimizing marketing effectiveness with program execution data analysis and insights.
  • Support development and deployment of marketing tools and platforms, enabling scalable and standardized MarCom execution
  • Manage and track marketing budgets and ensure performance ROI

Other Job Requirement

  • Some travel may be required
  • Demonstrated ability to communicate verbally and in writing in English and Mandarin

Supervisory Responsibilities:

  • None at this time

Experience Qualifications:

  • Bachelor’s degree or above in digital, marketing, Life Sciences, Biopharma or related field
  • 5–8+ years of experience in data-driven MarCom, integrated marketing, or digital marketing, preferably in MNC marketing focus on life science and biopharma industry
  • Strong experience in integrated marketing execution and digital/data-driven marketing
  • Familiar with CRM/CDP systems, marketing automation, and social media platforms
  • Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
  • Excellent communication and stakeholder management skills in a matrix organization
  • Fluent in both English and Mandarin

Core Competencies

  • Business and result-oriented mindset (focus on impact and pipeline contribution)
  • Strong ownership and execution capability
  • Analytical thinking with data-driven decision-making ability
  • Collaborative, proactive, and adaptable in a dynamic environment

Key Differentiation

  • Experience in life science or scientific marketing is a plus
  • Experience in marketing tools/platform development and data marketing is highly preferred

Skills Required

  • Bachelor's degree or above in digital, marketing, Life Sciences, Biopharma or related field
  • 5-8+ years of experience in data-driven MarCom, integrated marketing, or digital marketing
  • Strong experience in integrated marketing execution and digital/data-driven marketing
  • Familiarity with CRM/CDP systems, marketing automation, and social media platforms
  • Strong project management skills with ability to manage multiple priorities
  • Excellent communication and stakeholder management skills in a matrix organization
  • Fluent in both English and Mandarin
  • Willingness to travel occasionally
  • Experience in life science or scientific marketing
  • Experience in marketing tools/platform development and data marketing

Thermo Fisher Scientific Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Thermo Fisher Scientific and has not been reviewed or approved by Thermo Fisher Scientific.

  • Retirement Support Retirement programs include a strong company 401(k) match and an employee stock purchase plan that add meaningful long‑term value. Feedback suggests these features stand out among core financial benefits even when base pay feels average.
  • Healthcare Strength Health coverage offers multiple national medical options alongside dental and vision, with company‑paid life and disability coverage. This breadth is considered a solid foundation even if some costs may not be the lowest among peers.
  • Parental & Family Support Paid parental and caregiver leave, backup care, adoption assistance, and specialized family resources are available. Feedback suggests these supports are a notable plus for colleagues managing family and caregiving needs.

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The Company
HQ: Waltham, MA
100,000 Employees

What We Do

Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD.

Why Work With Us

You will join a company which every colleague has the opportunity to create possibilities, for oneself, for our customers and patients. There is no more exciting place to be than at the forefront of solving problems which help improve lives around the world. As a company, we are committed to supporting your career aspirations and your journey.

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