Marcom Specialist III

Work Schedule

Environmental Conditions

Job Description

Job Summary:                       

This role serves as a key member of the Corporate MarCom team, supporting BPS C2G business growth as well as pharma and biotech market penetration through integrated marketing communications execution.

The position focuses on fit-for-purpose customer solution delivery, end to end marketing journey and customer experience enhancement through digital and data-driven marketing, including online/offline campaign, social media and trade media management, customer database and leads management, and marketing tools development, to enhance customer engagement and pipeline generation.

Essential Job Functions and Accountabilities:

• Develop marketing programs aligned with business strategic initiatives and industry trend - Collaborate with BU marketing and strategic vertical marketing teams to prioritize marketing initiatives and build market insights with pipeline targets
• Coordinate with enable functions, internal stakeholders and external vendors to ensure high-quality and timely delivery of marketing programs
• Lead marketing programs execution with digital and data driven tactics, including SEO/SEM/GEO, customer database (CDP), data intelligence, trade media, etc.
• Own social media and SCRM operation and relevant content management, including campaign social content planning, creation and adaptation, platform management, and audience interaction
• Manage the leads generation and nurturing, as well as business opportunity development, continuously optimizing marketing effectiveness with program execution data analysis and insights.
• Support development and deployment of marketing tools and platforms, enabling scalable and standardized MarCom execution
• Manage and track marketing budgets and ensure performance ROI

Other Job Requirement

• Some travel may be required
• Demonstrated ability to communicate verbally and in writing in English and Mandarin

Supervisory Responsibilities:

• None at this time

Experience Qualifications:

• Bachelor’s degree or above in digital, marketing, Life Sciences, Biopharma or related field
• 5–8+ years of experience in data-driven MarCom, integrated marketing, or digital marketing, preferably in MNC marketing focus on life science and biopharma industry
• Strong experience in integrated marketing execution and digital/data-driven marketing
• Familiar with CRM/CDP systems, marketing automation, and social media platforms
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
• Excellent communication and stakeholder management skills in a matrix organization
• Fluent in both English and Mandarin

Core Competencies

• Business and result-oriented mindset (focus on impact and pipeline contribution)
• Strong ownership and execution capability
• Analytical thinking with data-driven decision-making ability
• Collaborative, proactive, and adaptable in a dynamic environment

Key Differentiation

• Experience in life science or scientific marketing is a plus
• Experience in marketing tools/platform development and data marketing is highly preferred