MarCom Manager

Title: Marketing Communications Manager
This position is based in our Campbell, California offices. This position is hybrid, full-time, with some travel.
Why Imperative Care?
Do you want to make a real impact on patients?
As part of our team at Imperative Care, you can help elevate care for patients suffering from stroke and other devastating vascular diseases. Every day, the technologies that we develop at Imperative Care directly impact people at the most vulnerable moments of their lives. Our focus is on the needs of the patient, and they come first in everything we do.
What You’ll Do – As a senior professional in this field, a MarCom Manager will plan, develop and implement customer-focused, multi-channel marketing communications in support of Imperative Care’s mission and strategy to elevate stroke care, build product awareness and generate strong leads. This position will contribute to internal and external brand communications initiatives by creating messaging and content and overseeing activation of initiatives across multiple channels including traditional media, social media and web.

• Partner with the stroke and vascular downstream marketing teams to develop and execute on marketing and sales tools, including brochures, presentations, videos, case studies, animations, etc. that will be leveraged by the sales team and in integrated marketing campaigns
• Work closely with product managers, downstream marketing and marketing communications to ensure brand and message consistency across all marketing outputs
• Work directly with graphic design, animation, and other marketing vendors, clearly communicating needs and requirements to execute on projects
• Support the planning and presence at industry events, tradeshows and conferences
• Support peer-education events as needed, focusing on events at company headquarters

What You’ll Bring – minimum requirements for this role:

• BS in Communications, Marketing, Digital Marketing, or similar preferred and a minimum 5 years of marketing experience, preferably in marketing communications or related field
• Excellent copywriting & communication skills
• Experience developing marketing materials and sales tools
• Experience managing conferences and sales / customer events
• Creative thinker and problem-solver; Goal-oriented and self-motivated. Prioritizes multiple responsibilities and projects, manages time with skill
• Proactive, collaborative, and results-driven work style

Employee Benefits include a stake in our collective success with stock options, competitive salaries, a 401k plan, health benefits, generous PTO, and a parental leave program.
Join Us! Imperative Care
Salary Range: $108,000 – 126,000 annually
Please note that the salary information is a general guideline only. Imperative Care considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, Imperative Care offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.