The Role
The Managing Editor will lead the China Editorial Team, develop content strategies, manage editorial pieces, and enhance audience reach for Hypebeast.
Summary Generated by Built In
Founded in 2005, Hypebeast is a leading platform for contemporary fashion and culture that highlights curated brands and emerging lifestyles through editorially-driven news and features. Its devotion to discovery has made it one of the premier online destinations for fashion and lifestyle editorial and news. Currently operating in over 15 markets, readers can stay up to date with the latest culturally-relevant news and developments on men’s fashion.
Hypebeast is looking for a Managing Editor based in Shanghai to join our rapidly developing team. We require a strategic and data driven leader who understands the world of fashion/culture with critical thinking abilities and possesses skilled communication methods who has a proven track record managing and growing editorial platforms, as well as teams. This role requires a detailed understanding of publishing tools, analytics tools and social marketing technology along with all native platforms (WeChat, Rednote, Douyin, Instagram and more).
You must be able to demonstrate a clear ability to develop tactics and campaigns that drive business goals such as audience growth, engagement, acquisition, reach and maintenance. An in-depth knowledge of brands, culture and fashion is a must but also the ability to spot trends across different fields and apply them to this specific area.
You are also tasked to constantly create different types of content especially long-form videos, social reels and digital covers that continue to drive the development of our platforms in China, while managing advertorials and branded content requests to fuel the growth of our company’s revenue strategy.
Responsibilities:
- Lead and develop the China Editorial Team, ensuring effective content strategies to hit our traffic targets, meet set milestones, and guide featured content to align with the Hypebeast brand.
- Conceive, implement and measure editorial pieces on a daily basis across all relevant channels.
- Execute website publishing strategies while ensuring all posts are accurate, punctual, efficient, safe and on brand.
- Maintain relationships with external and internal teams to brief and manage original content for distribution.
- Lead all communication with international editorial and sales leads on priorities and best practices.
- Assist in maximizing editorial and sales opportunities, while developing strategies, goals, timelines, partnerships and tools that help achieve business goals.
- Identify emerging subcultures and new communities that Hypebeast can grow into, in order to expand our audience reach and strategize growth.
Requirements:
- 5+ years of website, publishing, editorial content creation and distribution (brand or agency).
- Proficient in social media platforms and tools in China, Wordpress and Google Analytics; basic in Photoshop.
- Extremely passionate and knowledgeable about fashion, culture and the different categories that Hypebeast covers.
- Excellent communication, collaboration, and planning skills with meticulous attention to detail.
- Proven experience in developing and executing successful editorial marketing strategies that are native to individual channels and demonstrate tangible ROI.
- Ability to successfully organize, prioritize and manage multiple projects under strict deadlines.
- A passion for working in a fast-paced environment with a high level of teamwork.
- Flexibility to work nights and weekends.
- Deep ability to collect, analyze and use website data to affect change.
- Candidates with less experience will be considered as Associate Managing Editor.
If you think you’ve got what it takes, please provide your portfolio, CV, cover letter and expected salary.
This position is based and located in Shanghai. Candidate must be eligible to work in China.
Personal data collected is for recruitment purposes only.
Top Skills
Analytics Tools
Douyin
Instagram
Publishing Tools
Rednote
Social Marketing Technology
Wechat
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The Company
What We Do
Founded in 2005, Hypebeast Group is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Our business is comprised of three major divisions – Hypemedia, an umbrella of online editorial and social media platforms; Hypemaker, an in-house creative agency; and HBX, an e-commerce platform and experiential shopping destination.
Why Work With Us
HYPEBEAST is the #1 authority on youth culture across FASHION, MUSIC, ART, DESIGN & LIFESTYLE. We are growing & constantly improving as we invest more into our company and valued employees The best part about Hypebeast is the incredibly talent individuals & people you work with, the culture, and having the ability to create an impact.
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