Responsibilities
- Day-to-day management and development of The Athletic’s US Social team.
- Ensure execution of social strategy, including creation of social-first content and amplification of top articles to engage fans during key moments across the sporting calendar.
- Drive brand awareness through implementation of consistent brand voice across all accounts & design assets reflecting The Athletic’s look & feel.
- Responsible for regular reporting on social KPIs and communicating best practices to the wider Audience team.
- Establish & maintain relationships with editorial leadership, vertical editors, New York Times partners, our London-based FC office and other departments on upcoming content programming, social strategies & best practices.
- Collaborate with key stakeholders across the business on cross-functional initiatives e.g. Marketing & Commercial & Partnerships
- Anticipate & monitor trends in the broader Media, Sport & Social Media space, and leverage this to ensure The Athletic remains up-to-date in its output & processes.
- Develop case studies and post analysis on major breaking news, trending moments and tentpole events.
- Drive pitching of trending items of the social media team to newsroom editors.
Requirements
- 5+ years experience in sports social media.
- 3+ years experience managing, developing, and growing a team.
- Experience working in a sports newsroom is preferred.
- Extensive experience in content creation & distribution via Twitter/X, Facebook, Instagram and a willingness to explore new platforms such as BlueSky, WhatsApp, Reddit.
- An agile/growth mindset and a willingness to try new things.
- An ability to multi-task & manage multiple initiatives at different stages.
- Excellent written and verbal communication skills to a variety of audiences.
- Awareness of The Athletic’s voice, value proposition & content types as well as the brand’s standing in the current sports media landscape.
- Experience with analyzing data and taking a data-driven approach to hitting goals.
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What We Do
Here for every sports story that matters.
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The Athletic (http://theathletic.com) is a subscription-based media publisher of smarter sports coverage for die-hard fans. Founded in 2016, The Athletic’s all-star team of writers have produced thousands of quality stories for subscribers free of ads, pop-ups and auto-play videos. The Athletic now offers in-depth local coverage in 47 North American pro sports markets along with premium national coverage across MLB, NFL, NBA, NHL, NCAA & more. Readers can count on original, authentic storytelling written by talented local and national sports journalists like Ken Rosenthal, Pierre LeBrun, Seth Davis, Stewart Mandel, Shams Charania and many more.
The company is headquartered in San Francisco, CA.









